The importance of the export research 出口研究的重要性
A:The environmentvariesgreatly because of differences in language, customs and traditions.
B:Yes.This gap can be filledby export market research before exporting.
A:But the importance of the export research is often neglected by the manages.
B:That's right. They do notappreciateits value and consider it to be a luxury.
A:Therefore, when enterprises are spending a lot of money in trying topenetratea new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
B:Exactly.

重點講解：
Varyvi.變化，不同
Appreciatevt.認識
Penetratevt.穿透，滲透
“This gap can be filled.”的意思是“差距可以消除?！?例如：The generation gap can be filled by communication. 代溝可以通過交流消除。

漢語譯文：

A:由于語言、習慣和傳統的不同，出口環境也會有很大的差別。
B:是啊，出口前對出口市場的研究從某種程度上可以彌補這種差異。
A:但是出口研究的重要性經常被某些公司的經理所忽視。
B:沒錯。他們認識不到出口研究的重要性，認為它是一種不必要的奢侈。
A:所以企業在花很多錢企圖打開一個新市場時，也應該去調研他們的產品是否能以足夠高的價格賣出令人滿意的數量。
B:你說得太對了！