能言善辯
△Do you think it's necessary to do export market research before exporting? 你認(rèn)為出口以前進(jìn)行市場調(diào)查有必要嗎？

▲Yes, I think so. 是的，我認(rèn)為有必要。
▲I share the same view with you. 我與你有同感。
▲Of course! 當(dāng)然了！
▲Actually, it must be done. 事實(shí)上，這是必須做的。

○What's the function of international market research? 國際市場調(diào)研的作用是什么？

●The single most important cause for failure in international business is insufficient preparation and information. 在國際貿(mào)易中唯一失利的重要原因是不充分的準(zhǔn)備和信息。
●International market research permits the firms to take into account different environments, attitudes, and market conditions. 市場調(diào)研能使公司考慮不同的環(huán)境、態(tài)度和市場條件。
●With the development of the Internet, this research has become less complicated. 隨著因特網(wǎng)的發(fā)展，這種調(diào)研已經(jīng)變得不那么復(fù)雜。
●The search for information must always begin with an object. 進(jìn)行信息方面的調(diào)研首先要有一個(gè)目標(biāo)。

◆How to select a market? 怎樣選擇市場？
◇The exporter starts with the whole world, and with the crude statistical selection device. 出口商開始時(shí)選擇的范圍是整個(gè)世界，用的是未經(jīng)分析的統(tǒng)計(jì)選擇方法。
◇After he narrows down his search he looks more closely at the details. 他縮小調(diào)查范圍以后，就會(huì)對(duì)細(xì)節(jié)更加注意。
◇When selecting a target market, you should concentrate on one or two markets to start with. 選擇目標(biāo)市場時(shí)，首先應(yīng)該集中在一兩個(gè)市場上。
◇Do not overlook the smaller, less obvious, perhaps less competitive markets. 不要忽略了較小的、不太明顯的、競爭可能不太大的市場。