在整個申博宣傳片中，十多次響起了中國民樂《茉莉花》的旋律，征服了現場的與會成員國代表、國展局官員和眾多記者。當片中一個年僅3 歲左右的小孩以稚嫩的嗓音唱起《茉莉花》時，全場再一次響起了熱烈的掌聲。記者獲悉，用傳唱全世界的《茉莉花》來作申博片的主題，是張藝謀經過深思熟慮以后做出的決定。片中還多次展示了上海東西方文化結合的多元文化，既有城隍廟、上海老街等古色古香的上海景致，也有高聳入云的摩天大廈、四通八達的交通要道等充滿了現代氣息的上海風情。

In the short film made for the bidding for the Expo， there came “Jasmine Flower”， the famous folk song in China， tens of times， impressing the representatives from the member countries of the Expo， the officials of the BIE and many reporters， who were present there. A burst of applause broke out when a three-year-old child in the film began to sing “Jasmine Flower” with her sweet voice. It is reported that Zhang Yimou， the director of the short film， made his decision in choosing “Jasmine Flower” after a careful consideration. The film showed the perfect combination of the Oriental and Occidental cultures in many places， including not only the historical features of Shanghai， such as Chenghuang Temple and the Ancient Shanghai Street； but also the modern image of the city， such as the high buildings and the roads leading to every direction.