1. 私家車與商品房在爭奪人們心中消費第一支出的位置,這本身就是對傳統安居樂業觀念的超越與顛覆。買商品房是一種相當靜態的保值型投資,這種不動產提供的封閉空間,客觀上將人的生活固定在一種保守的模式上;而買車是一種積極的動態投資,就汽車本身來說會越來越貶值,但在社交的意義和精神需要上,它能自由地將人帶往很遠的地方和更大的圈子,使人與城市產生更活躍的交流。
譯文:The fact that private cars are competing with commodity houses to be the first consideration in peoples consumption itself shows that the traditional idea of sticking to a certain place is challenged. The purchase of commodity houses is a kind of inflation proof investment. By limiting people in an isolated space, houses provide a type of conservative lifestyle. The purchase of private cars, however, is greatly different in that the private cars can easily take people to remoter places and into larger societies to have a wider communication in the city, no matter socially or spiritually, although the cars begin to devalue the very moment people buy them.
2.電子郵箱收費已經成了潮流,想當初網站們戰戰兢兢地宣布,明天我要收費了……被網民罵得狗血噴頭;而網絡游戲開口向玩家要錢,確實是周瑜打黃蓋,一個愿打一個愿挨——盡管有些游戲運營商也夠黑的——業界對網絡游戲對玩家的黏度很有信心,昱泉總經理李慈泉就說:“就怕你不來玩,來了你就跑不掉。”
譯文:To charge for the use of email boxes has become a practice well accepted. That is in sharp contrast with the past when the various websites were blamed fiercely by the netizens simply because these websites attempted to charge the email box services. The cyber games operators followed a different way by charging for their service the very moment the players begin to use them. Despite of the existence of some bad operators, the players are satisfied with most operators and are ready to pay for their consumption. Websites are fully confident of the attraction of their games. The only worry of us is that you do not want to try the cyber games, because you can never give it up once you have begun.Li Ciquan, general manager of Yiquan said.
3.短信息帶來的文明革命的典型圖景在日本。東京地鐵與街頭每天出現的景象足以讓社會學家和心理學家都瞠目結舌:成千上萬的人群,既有那些染著各種顏色頭發的少年人,也有背負家庭責任的主婦以及一輛嚴肅的辦公室一族,都不約而同拿地著各種顏色手機,不斷地用拇指在手機上按動,對于他們來說,通過手機進入移動運營商DoCoMo提供的平臺,就能上網閑聊、交換電子郵件和照片、收聽音樂、算命、玩游戲、定約會,甚至是買鮮花和賣股票。事實上,這已經不僅僅是一種時尚,而是日本人在十年經濟低迷之后為自己找到的一種最合適的溝通、娛樂和生活方式。
譯文:SMS enjoys the greatest revolution in Japan. Sociologists and psychologists are shocked at the scene down in the subway or up on the streets in Tokyo: thousands of people, the young with their hair dyed in different colors, the housewives tending for the whole family, and the salarymen with their serious appearance, are busy with their pressing on the buttons of the various mobile phones.After getting to the platform provides by DoCoMo, the mobile operator, they can, on the net, chat, send or receive emails, exchange photos, listen to music, have fortune-telling, play games, make appointments, or even buy flowers or sell stocks. In fact, SMS ceases to be something merely fashionable. Instead, it offers one of the best ways of communication, entertainment and lifestyle.