迪奧（Dior）中國5月29日向媒體散發一份正式聲明，宣布“鑒于近期莎朗·斯通失當的言論所造成的社會不良反應，迪奧中國現已決定，立即撤銷并停止任何與莎朗·斯通有關的形象廣告、市場宣傳以及商業活動。”5月28日，好萊塢影星莎朗·斯通通過經紀人凱倫向媒體發布一封道歉信，就其24日在戛納電影節稱四川地震是“報應”的不當言行公開道歉。她的“冷血言論”激起中國人民的憤怒與聲討。

據媒體報道，美國當地時間6月4日，影星莎朗斯通就其四川地震“報應論”言論公開向中國人民道歉，以下是其英文道歉原文:
There have been numerous reports about what I said in Cannes. I would like to set the record straight about what I feel in my heart and end all of the misunderstandings. Yes, I misspoke. I could not be more regretful of that mistake. It was unintentional. I apologize, those words were never meant to be hurtful to anyone, they were an accident of my distraction and a product of news sensationalism（轟動效應）. I am deeply saddened by the pain that this whole situation has caused the victims of the devastating earthquake in China.