For a woman, conventional beauty is her only attribute. She is supposed to have no lines or wrinkles, no scars or blemishes. She is thin, generally tall and long legged, and above all young. All beautiful women in television commercials conform to this norm. the image is artificial and can only be achieved artificially.// Many women go to great lengths to manipulate and change their faces and bodies. More than a million dollars is spent every hour on cosmetics in this country. A woman is conditioned to view her face as a mask and her body as an object, as things separate from and more important than her real self.// Adolescent females are also discouraged from growing up and becoming adult. Growing older is the great taboo. Although boys are allowed and encouraged to become mature adults, girls are encouraged to remain little girls, to be passive and dependent, never to mature. Someone placed in a double bind, they are supposed to be sexy and virginal, experienced and naive, seductive and pure.// Misleading advertisements and commercials depict a world in which love and passion are reversed solely for products, in which sexuality becomes a commodity, and in which young women are the worst victims.//

對一個女子來說，標準美是她的唯一標志。她的皮膚應該天生麗質，沒有皺紋，沒有疤痕，沒有瑕疵。她的身材應該清瘦苗條，通常是個高挑個，雙腿修長，而青春年少則是首要條件。所有在電視廣告中出現的“花容月貌”的靚女都符合這個標準。這種形象是認為的，是可以人工塑造的。//許多婦女盡其所能來擺布和修改自己的容貌體態。這個國家每小時花費在化妝品上的錢超過一百萬元。女子已習以為常的視自己的臉蛋為面具，視自己的身體為物品。是一種脫離了原型而又高于原型的東西。//少女自然成長也不被看好，年齡上升是大忌。雖然男孩可以成為成熟的男子，并且還收到鼓勵。但對女孩的要求確實必須妙齡永駐，唯唯諾諾，依附順從，永不成熟。不知何故，對他 們的要求總有兩面性，既要求他們性感多情，有要求他們冰清玉潔；即要求他們老道練達， 又要求他們少不更事；即要求他們風騷冶艷，又要求他們質樸無華。// 在被誤導性的廣告所描繪的世界里，愛戀和激情全然為產品所擁有，性也成了商品，其中年 輕女子則成了最大的犧牲者。//