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Face-reading System,NewScientist,May 14th,2013
臉部閱讀系統(tǒng)，新科學(xué)家科技雜志，2013年5月14日
If a potential customer enjoys your advert, they are more likely to buy your product.
如果潛在的客戶欣賞你的廣告，那么他們會更有可能去購買你的產(chǎn)品。
It's a simple enough concept, but it is extremely difficult to know how well your advert is being received in the real world.
這是一個相當(dāng)簡單的觀點，但要想知道你的廣告在現(xiàn)實世界中是否能被人們所接受是非常困難的。
Now a new system could help advertisers know exactly how their latest offering is going down with viewers, just by watching their face.
目前，一種新型的系統(tǒng)可以幫助廣告商通過觀察觀眾的臉來準(zhǔn)確地判斷出他們最新的產(chǎn)品是否能被接受。
The system, developed by Daniel McDuff and colleagues at the Massachusetts Institute of Technology Media Labs, looks at how muscles in the face move in response to watching a video.
這個系統(tǒng)是由美國麻省理工學(xué)院媒體實驗室的丹尼爾·麥克達(dá)夫和他的同事所開發(fā)，主要是對觀眾觀看視頻時臉上的肌肉變化進(jìn)行研究。
Software can then classify what counts as positive facial responses and smiles during the video and from that predict which adverts the viewer most enjoys.
該系統(tǒng)可以對觀眾積極的面部反應(yīng)和微笑進(jìn)行分類，預(yù)測出哪些廣告最受歡迎。
The team collected more than 3200 videos of people, whose faces were filmed by their own computer's webcam as they watched three adverts online during the Super Bowl in 2011.
該研究團(tuán)隊收集了超過3200部視頻，這些視頻記錄了人們的臉部表情。當(dāng)人們觀看2011年美國橄欖球超級杯大賽期間的三個在線廣告時，他們的臉部表情被他們自己電腦上的攝像頭進(jìn)行了拍攝。
After each commercial—one for Doritos, one for Google and one for Volkswagen—the viewers were asked if they liked the video and whether they would want to watch it again.
三個廣告分別關(guān)于多力多滋、谷歌、大眾汽車。在觀看完三個廣告后，觀眾被問及他們是否習(xí)慣這些視頻，是否想再看一次。
In tests, the system made correct predictions more than 75 percent of the time.
在測試中，該系統(tǒng)的準(zhǔn)確預(yù)測率超過了75%。
The system would be a boon for advertisers trying to grab the attention of potential customers on the internet.
該系統(tǒng)有利于廣告商在互聯(lián)網(wǎng)上抓住潛在顧客的注意力。
In future, the system could be used to personalize adverts for viewers as they watch programmes online, depending on their reaction, or as a more effective way of testing how good a new advert is at appealing to customers.Thank you.
在未來，該系統(tǒng)可以根據(jù)人們觀看在線節(jié)目時的反應(yīng)，或者作為測試一個新廣告如何有效吸引顧客的方式來為觀眾制作個性化的廣告。謝謝。
