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雅思閱讀模擬:超市利用顧客從眾心理增加銷售額

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Questions 1-6

Complete the sentences below with words taken from the reading passage. Use NO MORE THAN THREE WORDS for each answer.

1. Shopowners realize that the smell of _______________ can increase sales of food products.

2. In shops, products shelved at a more visible level sell better even if they are more _______________.

3. According to Mr. Usmani, with the use of "swarm intelligence" phenomenon, a new method can be applied to encourage _______________.

4. On the way to everyday items at the back of the store, shoppers might be tempted to buy _______________.

5. If the number of buyers shown on the _______________ is high, other customers tend to follow them.

6. Using the "swarm-moves" model, shopowners do not have to give customers _______________ to increase sales.

Questions 7-12

Do the following statements agree with the information given in the reading passage? For questions 7-12 write

YES if the statement agrees with the information

NO if the statement contraicts the information

NOT GIVEN if there is no information on this in the passage

7. Radio frequency identification technology has been installed experimentally in big supermarkets like Wal-Mart.

8. People tend to download more unknown songs than songs they are familiar with.

9. Songs ranked high by the number of times being downloaded are favored by customers.

10. People follow the others to the same extent whether it is convenient or not.

11. Items sold in some Japanese stores are simply chosen according to the sales data of other shops.

12. Swarm intelligence can also be observed in everyday life.

重點單詞   查看全部解釋    
intelligence [in'telidʒəns]

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n. 理解力,智力
n. 情報,情報工作,情報

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enhance [in'hɑ:ns]

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vt. 提高,加強,增加

 
pronounced [prə'naunst]

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adj. 顯著的,斷然的,明確的 pronounce的過

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simulation [.simju'leiʃən]

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n. 模擬,仿真,贗品

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convenience [kən'vi:njəns]

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n. 適宜,便利,便利設施,方便的時間,舒適

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visible ['vizəbl]

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adj. 可見的,看得見的
n. 可見物

 
convenient [kən'vi:njənt]

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adj. 方便的,便利的

 
artificial [.ɑ:ti'fiʃəl]

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adj. 人造的,虛偽的,武斷的

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previously ['pri:vju:sli]

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adv. 先前,在此之前

 
tendency ['tendənsi]

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n. 趨勢,傾向

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