Stepping in dog poo is said to bring good luck, but for most people it’s one of the worst things that could happen as they walk through the city. Owners not picking up their pets’ droppings is a global problem, but a Mexican Internet portal has come up with an invention that might just inspire people to do the right thing. It’s called Poo Wifi and it’s pure genius.
據說踩到狗屎能交好運,但對大多數人來說走路時碰上這種事可倒霉透頂。寵物主人不清理寵物的便便是個全球問題,不過墨西哥一個互聯網門戶網站提出一個創意旨在激勵人們做正確的事。這創意被稱作“便便Wifi”,真是天才。
Walking through the park trying to avoid every dog poo that comes in your way is an almost impossible task, but it wouldn’t be a problem if owners would just clean up after their pets. So Internet portal Terra has teamed up with ad agency DDB to create something that would motivate people to actually pick up their dogs turds. After some brainstorming, they came up with Poo Wifi, a machine that offers a free wifi connection in exchange for dog poo. So after they’ve picked up the droppings, people can drop the bags in a special box on top of the machine, after which the machine offers a number of minutes of free wifi, depending on the weight of the poo. Obviously, large dog owners will get more free wifi, which makes sense since their dogs’ droppings are the messiest.
走在公園里小心避開路上的每一坨狗屎幾乎是樁不可能完成的任務,但如果狗主人自覺清理的話這將不再是個問題。互聯網門戶網站Terra與DDB廣告公司合作嘗試想出創意激發人們真正的自覺清理狗便。一番頭腦風暴之后,他們發明了“便便Wifi”,通過這臺機器用狗便交換免費的Wifi。撿好便便,把袋子放在機器上方特殊的盒子中,機器根據便便重量提供相應免費Wifi的時長。顯然,擁有一條大狗可以獲得更多的免費流量,因為大狗的便便整起來更麻煩。
You’re probably thinking Poo Wifi will never work, because people will just throw rocks or whatnot into the machine, tricking it to get a few minutes of free wifi. I don’t doubt some people would resort to this, but luckily each Poo Wifi machine comes with a hostess that hands out plastic bags to pet owners, and also keeps an eye on what goes in the machine box. They do allow bags of trash though, because any kind of junk that goes into Poo Wifi means the people can enjoy a cleaner park.
你可能覺得“便便Wifi”行不通,因為人們會把石頭或亂七八糟的東西扔到機器中,為了能免費上網耍些小把戲。毫無疑問會有一些人這樣做,幸運的是每個“便便Wifi”都有女主人,她們負責給寵物主人分發塑料袋,也留神放進機器里的是什么東西。裝滿垃圾的袋子也可以放進去。因為接受任何垃圾意味著鼓勵人們樂于清理公園。
Time will tell if Poo Wifi actually makes people more responsible, but it’s definitely one of the most ingenious projects to come out in a while. Their video is also pretty cool. I particularly liked the part where a guy is actually massaging his dog’s belly hoping he’ll poo so he can send a quick email.
“便便Wifi”是否能真正令人們更具責任感時間會說明一切,但這絕對是這段時間出現的最具創意的項目這一。“便便Wifi”的視頻也超酷。我最喜歡的部分是一男子給他的狗做腹部按摩希望它快點便便,以便他能發送緊急電子郵件。
If all else fails, they can always call Doody Calls, and they’ll take care of it.
如果這樣狗狗還不能便便的話,可以給狗便處理公司(Doody Calls)打電話,他們會搞定一切。