評(píng)論
打印
Anita wanted to sell simple, natural products for the skin and hair.
安妮塔希望銷售有關(guān)皮膚和頭發(fā)的簡單、自然的化妝品。
She thought it was immoral to make false promises about the qualities of her cosmetics.
她認(rèn)為對(duì)自己的化妝品質(zhì)量作出虛假的承諾是不道德的。
Therefore, she explained the qualities (and limitations) of each product in simple, truthful language.
因此，她用簡單、真實(shí)的語言解釋每一種產(chǎn)品的品質(zhì)（以及局限性）。
Banning images of beautiful women in her shops, she promoted health, not beauty.
她的商店里禁用漂亮女人的肖像，她提倡健康，而不是漂亮。
She thought that packaging was unimportant, so she started a refilling and recycling service which is unique in the cosmetics industry.
她認(rèn)為包裝是不重要的，因而她開始進(jìn)行這種再裝滿和再利用的服務(wù)—這在化妝品產(chǎn)業(yè)中是獨(dú)樹一幟的。
In every shop, there is a 'Refill Bar'.
在每家商店都有“再裝滿吧臺(tái)”。
This allows customers to refill their old bottles, thus saving waste.
這使顧客可以在那里用舊瓶罐裝，因此可避免浪費(fèi)。
Last, she thought that cosmetics should not be tested on animals.
最后，她認(rèn)為化妝品不應(yīng)該用動(dòng)物來做試驗(yàn)。
She refused to sell such products. The Body Shop has campaigned against animal testing.
她拒絕出售這類產(chǎn)品。美體小鋪已經(jīng)開展活動(dòng)來反對(duì)動(dòng)物試驗(yàn)。
It has also funded research into alternative ways of testing product safety.
它還資助研究其他測試產(chǎn)品安全性的途徑。
Remarkably, The Body Shop has become a global business without spending any money on advertising.
令人注目的是，美體小鋪沒有花一分錢做廣告就成為一個(gè)全球性的產(chǎn)業(yè)。
At first Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns.
首先，安妮塔是通過闡明她的觀點(diǎn)來吸引廣大公眾，之后通過舉辦保護(hù)環(huán)境的活動(dòng)。
These helped the causes which she supported, and also publicized The Body Shop.
這些有助于她資助的事業(yè)，而且還為美體小鋪?zhàn)隽诵麄鳌?/div>
She encouraged all her staff to take part in local campaigns.
她鼓勵(lì)她的所有員工參加當(dāng)?shù)氐男麄骰顒?dòng)。
She also taught them to believe that profits, although important, are not the only aim of a business.
她還教導(dǎo)他們相信利潤縱然重要，但不是生意唯一的目的。
