評論
打印
11. The Positive and Negative Effects of Advertising
廣告的優(yōu)缺點
In the modern information era, one can't avoid being surrounded by various kinds of advertisements. They serve as a direct bridge between manufacturers and consumers. By advertising, manufacturers can easily introduce their products and attract the attention of consumers. On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.
在如今的信息時代，人們無法避免各種各樣的廣告。他們在生產(chǎn)廠商和消費者之間架起了一個橋梁。通過廣告，生產(chǎn)廠家可以很容易地介紹自己的產(chǎn)品并贏得客戶的注意；同時，消費者也能夠有機會對他們感興趣的產(chǎn)品了解更多。
However, there are still lots of people who complain that many of the words in advertisements are rather misleading. Some manufacturers spend far too much money on advertising their products without trying to promote the quality of their goods. To make things worse, some people even use false descriptions in their advertisements for the sake of making money.
然而，很多人抱怨許多廣告中的廣告詞非常誤導(dǎo)人。很多廠家花大量的錢財用于廣告，卻沒有想辦法提高其產(chǎn)品質(zhì)量。更糟糕的是，有些人為了錢甚至在廣告中做虛假描述。
Perhaps it is not advertising that should be blamed. Rather we need to strengthen advertising law. Only under the firm control of government, can advertisements benefit people in the broadest sense.
實際上，并不是廣告本身應(yīng)受到指責，而是我們應(yīng)該強化廣告方面的法律。只有在政府的嚴格控制下，廣告才能在最大程度上造福人類。
