Section B
Passage One
Questions 26 to 28 are based on the passage you have just heard.
26. [A] The long history of McDonald’s. [B] The rise of fast food.
[C] The early beginnings of McDonald’s. [D] Ray Kroc’s life.
27. [A] Used his name to close them down.
[B] Took them to court.
[C] Sold better hamburgers.
[D] Used the name McDonald’s to confuse customers and close the other down.
28. [A] Sometimes you need to be ruthless in business.
[B] McDonald’s didn’t have an easy beginning.
[C] In business a name is everything.
[D] McDonald’s has a very shrewd owner.
Passage Two
Questions 29 to 32 are based on the passage you have just heard.
29. [A] Wealthy parents. [B] The taste of the audience.
[C] Talent. [D] Luck.
30. [A] Because a good manager can protect him from his fans.
[B] Because a good manager can help him succeed.
[C] Because a good manager can help him to change the way he acts.
[D] Because a good manager can help him relax.
31. [A] In order to attract the attention of the public.
[B] In order to sell more records.
[C] In order to keep his property.
[D] In order to stay popular.
32. [A] Because there is always someone who wants to steal his property.
[B] Because he is always the focus of the special newspapers written for his fans.
[C] Because he is often attacked by his fans.
[D] Because he always has to donate some money to benefit the public.
Passage Three
Questions 33 to 35 are based on the passage you have just heard.
33. [A] Washington. [B] London. [C] Rome. [D] Madrid.
34. [A] In Britain. [B] In Spain.
[C] In the United States. [D] In Italy.
35. [A] Killer fogs led to London’s air clean up.
[B] Things will develop in the opposite direction when they become extreme.
[C] How to control the smog air.
[D] It is the turn for us to clear up the “Smog City”.
答案及解析：
Passage One
Sometimes in business nice guys finish first, and sometimes they finish last. In 1949,Dick and Mac McDonald opened a drive in restaurant in San Bemardino, California. By 1954, it was so popular that a salesman named Ray Kroc made a deal to turn it into a national chain and pay the brothers a part of every dollar earned. That’s how McDonald’s got started. Six years later, Kroc offered to buy the brothers out for $1 million a piece. They said yes, but there was a misunderstanding: Kroc thought he was getting the original San Bemardino restaurant as part of the agreement; the McDonalds insisted it wasn’t part of the deal. Kroc was furious. He had counted on the cash flow the restaurant would bring. Kroc was so angry that he vowed to get back at the McDonald brothers. The moment the deal was completed, Kroc hopped on a plane to Los Angeles, bought a piece of property in San Bemardino one block away from the brothers original fast food drive in and ordered the construction of a brand new McDonald’s store. It had only one purpose: to put McDonald brothers drive in out of business. The brothers had already been forced to take down their “McDonald’s” sign, because Kroc’s company now owned their trade name. They renamed it “the Big K” but in every other way, it was the same as it always had been. The problem was, Kroc’s restaurant also looked like the Big K. But his had the name McDonald’s. Customers were a little confused, but figured that the original restaurant had been moved; they took their business to the new McDonald’s. Sales at the Big K plummeted, and in 1968, the McDonald brothers finally gave up. In 1970, Kroc had his final revenge: the birthplace of the fast food industry closed for good.
Questions 26 to 28 are based on the passage you have just heard.
26. What is the speaker mainly talking about?
【解析】26選[C]。本文提到，1949年McDonald兩兄弟開了一家快餐店，后來Kroc與他們合作將其建成了連鎖形式，后來Kroc買下了連鎖店，但卻沒能得到McDonald賴以起家的那個店面。最后，Kroc設法得到了McDonald’s的商標， 而McDonald兩兄弟擁有的那家店卻不得不于1970年關閉。由此可知，能恰當概括短文內容的選項是[C]“早期的麥當勞”。
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