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Part II Listening Comprehension (30 minutes)
Section A
Directions: In this section, you will hear two long conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer. from the four choices marked A), B),C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.
注意：此部分試題請在答題卡1上作答。
Questions 1 to 4 are based on the conversation you have just heard.
1. A) Project organizer.
B) Public relations officer.
C) Marketing manager.
D) Market research consultant.
2. A) Quantitative advertising research.
B) Questionnaire design.
C) Research methodology.
D) Interviewer training.
3. A) They are intensive studies of people's spending habits.
B) They examine relations between producers and customers.
C) They look for new and effective ways to promote products.
D) They study trends or customer satisfaction over a long period.
4. A) The lack of promotion opportunity.
B) Checking charts and tables.
C) Designing questionnaires.
D) The persistent intensity.
Questions 5 to 8 are based on the conversation you have just heard.
5. A) His view on Canadian universities.
B) His understanding of higher education.
C) His suggestions for improvements in higher education.
D) His complaint about bureaucracy in American universities.
6. A) It is well designed.
B) It is rather inflexible.
C) It varies among universities.
D) It has undergone great changes.
7. A) The United States and Canada can learn from each other.
B) Public universities are often superior to private universities.
C) Everyone should be given equal access to higher education.
D) Private schools work more efficiently than public institutions.
8. A) University systems vary from country to country.
B) Efficiency is essential to university management.
C) It is hard to say which is better, a public university or a private one.
D) Many private university in the U.S. are actually large bureaucracies.
