評論
打印
Conversation Two
M: We are having a debate on advertising Thursday evening.
W: That's interesting. I should like to hear what people think about advertising.
M: What's there to say? We must have advertising, mustn't we?
W: Why?
M: Well, we wouldn't know what there was to buy if we didn't have advertisements.
W: Yes, that's true. (8) Up to a point, advertisements provide information that we need. If someone has produced a new article, naturally, the seller wants to tell us about it.
M: Yes, and the advertisements tell us which product is the best.
W: Do they? I don't think so. Every manufacturer says that his product is the best, or at least tries to give us the impression. Only one can be the best, so the others are misleading, aren't they?
M: Well, in a way, I suppose, but we don't have to believe them, do we?
W: Are you saying that advertisements aren't effective? I don't think that intelligent businessmen will spend millions of dollars on advertising if nobody believes the advertisements, do you?
M: Perhaps not, but after all, it's their money they are spending.
W: Is it? I think not. (6) The cost of advertising is added to the price of the article. You and I and all the other people who buy the article pay for the advertising.
M: Well, I suppose we get something for our money, some information.
W: Yes, but don't forget it is often misleading information, and sometimes harmful.
M: Harmful?
W: What about the advertisements designed to persuade young people to smoke cigarettes? Wouldn't you say they are harmful?
M: (7) You've given me a lot to think about. I'm quite looking forward to the debate now.
5. What are the two speakers talking about?
6. Who pays for the advertising actually according to the woman?
7. What can be inferred from the conversation?
8. What can we know about the advertisement according to the conversation?
對話二
男：周四晚上我們將進行一場關于廣告的辯論。
女：有趣。我很想聽聽大家對于廣告的看法。
男：有什么好討論的呢？廣告是必要的，不是嗎？
女：為什么？
男：如果沒有廣告我們都不知道我們可以買到什么東西。
女：對，這是事實。廣告在一定程度上提供了一些我們需要的信息。如果一件新產品被制造出來，賣家需要告訴我們。
男：是的，而且廣告還可以告訴我們什么產品是最好的。
女：是嗎？我不這樣認為。每個生產商都說他們的產品是最好的，至少他們想給我們一種這樣的印象。但是最好的只有一個，其他的都是誤導，不是嗎？
男：在某種意義上說是這樣，但是我們不一定非要相信它們，對嗎？
女：你是說廣告起不到效果嗎？如果人們不相信廣告，我不認為聰明的商人們會愿意花幾百萬美元做廣告，你覺得呢？
男：或許不會，但畢竟花的是他們的錢。
女：是嗎？我不這么認為。廣告成本已經被加入到了商品的價格中。你、我和其他所有購買商品的人都在為廣告付費。
男：好吧，我想我們花的這些錢還是有一點點回報的，我們獲得了一些信息。
女：是的，但是不要忘了這些信息通常具有誤導性，有時候還是有害的。
男：有害？
女：那些想要說服年輕人抽煙的廣告難道你不認為是有害的嗎？
男：你說完我感覺我需要好好地進行一番思考。現在我很期待這次辯論。
問題5 兩位說話者在討論什么？
問題6 按照女士的說法，誰在為廣告付費？
問題7 根據對話，我們可以推測出什么？
問題8 根據對話，我們對于廣告了解到了什么？
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