評論
打印
Conversation Two
對話二
M: We are having a debate on advertising Thursday evening.
男：周四晚上我們將進(jìn)行一場關(guān)于廣告的辯論。
W: That's interesting. I should like to hear what people think about advertising.
女：有趣。我很想聽聽大家對于廣告的看法。
M: What's there to say? We must have advertising, mustn't we?
男：有什么好討論的呢？廣告是必要的，不是嗎？
W: Why?
女：為什么？
M: Well, we wouldn't know what there was to buy if we didn't have advertisements.
男：如果沒有廣告我們都不知道我們可以買到什么東西。
W: Yes, that's true. Up to a point, advertisements provide information that we need. If someone has produced a new article, naturally, the seller wants to tell us about it.
女：對，這是事實(shí)。廣告在一定程度上提供了一些我們需要的信息。如果一件新產(chǎn)品被制造出來，賣家需要告訴我們。
M: Yes, and the advertisements tell us which product is the best.
男：是的，而且廣告還可以告訴我們什么產(chǎn)品是最好的。
W: Do they? I don't think so. Every manufacturer says that his product is the best, or at least tries to give us the impression. Only one can be the best, so the others are misleading, aren't they?
女：是嗎？我不這樣認(rèn)為。每個生產(chǎn)商都說他們的產(chǎn)品是最好的，至少他們想給我們一種這樣的印象。但是最好的只有一個，其他的都是誤導(dǎo)，不是嗎？
M: Well, in a way, I suppose, but we don't have to believe them, do we?
男：在某種意義上說是這樣，但是我們不一定非要相信它們，對嗎？
W: Are you saying that advertisements aren't effective? I don't think that intelligent businessmen will spend millions of dollars on advertising if nobody believes the advertisements, do you?
女：你是說廣告起不到效果嗎？如果人們不相信廣告，我不認(rèn)為聰明的商人們會愿意花幾百萬美元做廣告，你覺得呢？
M: Perhaps not, but after all, it's their money they are spending.
男：或許不會，但畢竟花的是他們的錢。
W: Is it? I think not. The cost of advertising is added to the price of the article. You and I and all the other people who buy the article pay for the advertising.
女：是嗎？我不這么認(rèn)為。廣告成本已經(jīng)被加入到了商品的價格中。你、我和其他所有購買商品的人都在為廣告付費(fèi)。
M: Well, I suppose we get something for our money, some information.
男：好吧，我想我們花的這些錢還是有一點(diǎn)點(diǎn)回報的，我們獲得了一些信息。
W: Yes, but don't forget it is often misleading information, and sometimes harmful.
女：是的，但是不要忘了這些信息通常具有誤導(dǎo)性，有時候還是有害的。
M: Harmful?
男：有害？
W: What about the advertisements designed to persuade young people to smoke cigarettes? Wouldn't you say they are harmful?
女：那些想要說服年輕人抽煙的廣告難道你不認(rèn)為是有害的嗎？
M: You've given me a lot to think about. I'm quite looking forward to the debate now.
男：你說完我感覺我需要好好地進(jìn)行一番思考。現(xiàn)在我很期待這次辯論。
Questions 5 to 8 are based on the conversation you have just heard.
問題5-8是基于剛才你所聽到的這段對話的。
Question 5. What are the two speakers talking about?
問題5 兩位說話者在討論什么？
Question 6. Who pays for the advertising actually according to the woman?
問題6 按照女士的說法，誰在為廣告付費(fèi)？
Question 7. What can be inferred from the conversation?
問題7 根據(jù)對話，我們可以推測出什么？
Question 8. What can we know about the advertisement according to the conversation?
問題8 根據(jù)對話，我們對于廣告了解到了什么？
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