Chinese companies want to create world brands and the foreign companies want to increase the selling in China which all change the Chinese design industry.The Chinese manufacturers realize that they have to design better products if they want to stand out in the domestic markets as well as distinguish themselves in the foreign markets.Previously,the overseas caompanies always took the products which were designed in somewhere to Chinese market,but now the foreign companies such as Sony begins to realize that the Chinese consumers become more and more fastidious and no longer easy to be satisfied.