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Beijing Unveils 2008 Logo
"Young, dynamic — bringing together history and cultural heritage, as well as the future of China . "This was how Jacques Rogge, president of the International Olympic Committee ( IOC) 1, described the Beijing Olympic logo, which was unveiled in a ceremony attended by 2, 008 invited guests at the Temple of Heaven.
The emblem, officially entitled"Chinese Seal —Dancing Beijing", has a single Chinese character on a traditional red Chinese seal. The words "Beijing 2008 "are written with a Chinese brush below it. The figure in the logo resembles a runner or dancer and the Chinese character"jing"which means" capital".
"The image carries the message that today's China is not only a nation with a long and glorious history, but also one full of modern dynamics, "says Jin Shangyi, one of the members of the emblem selection panel."The running figure represents the spirit of Olympic ( faster, higher, stronger) by focusing2 on the dynamics of athletes, "Jin adds. It also represents the ancient Chinese art of seal-cutting which dates back 3, 700 years to the Yin Dynasty. Seals have been used by individuals as well as by official documents.
The new logo was a joint3 effort that started with a design by the Beijing Armstrong Visual Identity Corp. The designers chose the seal to personify the Chinese character and provide a new image of Beijing that combines traditional culture with sports. The traditional Chinese elements in the design remind viewers of the logo used in bidding for the 2008 Olympics. According to vice-president of the Beijing organizing Committee for the XXIX Olympiad ( BOCOG), it is customary to design a logo for the Olympiad rather than continue to use the bid logo. Intellectual property rights also play a role in this.
The work of selection a new design for the 29 th Olympiad started immediately after Beijing's victory in the bidding on July 13, 2001 . Among the 1, 985 works submitted to BOCOG, 1, 763 came from the mainland, Hong Kong and Taiwan. The others came from the US, Japan, Australia and elsewhere . But the decision on the dancing logo was unanimous4.
After the design was selected, experts were invited to discuss it with its creators. The final version was approved in February 2002. A month later, Rogge approved the design in a very Chinese way — he used his own Chinese seal.
練習(xí)題：
Questions:
1. What's the spirit of Olympics?
2. What's the feature of the new logo?
