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n. 布景，風景，背景
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Passage 4
Amtrak (美國鐵路客運公司）was experiencing a downswing in rider ship (客運量）along the lines =ny1Smg ,ts rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership has been declining significantly.
At one time，trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious,and quite convenient compared to other forms of transportation existing at the time. However»times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted： 1) anxious fliers一those concerned with safety, relaxation, and cleanliness and 2) travel-loversthose viewing themselves as relaxed，casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder，which was focused on in one ad，enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that____.
A. trains were not suitable for short distance passenger transportation
B. trains were not the fastest and most convenient form of transportation
C. trains were not as fast and convenient as they used to be
D. trains could not compete with planes in terms of luxury and convenience
| 重點單詞 | 查看全部解釋 | |||
| scenery | ['si:nəri] |
想一想再看 |
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| relaxed | [ri'lækst] |
想一想再看 adj. 放松的， 松懈的，隨意的 relax的過去式（ |
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| transportation | [.trænspə'teiʃən] |
想一想再看 n. 運輸，運輸系統，運輸工具 |
聯想記憶 | |
| suitable | ['sju:təbl] |
想一想再看 adj. 合適的，適宜的 |
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| established | [is'tæbliʃt] |
想一想再看 adj. 已被確認的，確定的，建立的，制定的 動詞est |
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| escape | [is'keip] |
想一想再看 v. 逃跑，逃脫，避開 |
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| vast | [vɑ:st] |
想一想再看 adj. 巨大的，廣闊的 |
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| relaxation | [.ri:læk'seiʃən] |
想一想再看 n. 松弛，放松，消遣 |
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| concerned | [kən'sə:nd] |
想一想再看 adj. 擔憂的，關心的 |
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| declining | [di'klainiŋ] |
想一想再看 adj. 下降的，衰落的 動詞decline的現在分詞 |
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