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Facebook cares a lot about what its users say on its social network.
臉書公司很關(guān)心自己旗下社交網(wǎng)絡(luò)上的用戶留言。
By “care” I mean they want data they can use to serve tailored ads to Facebook users.
而就是通過(guò)這種關(guān)心，我的意思是他們可以獲取用于迎合用戶可投放廣告的數(shù)據(jù)信息。
Now it looks like Facebook also cares a lot about what users don't say.
而現(xiàn)在看來(lái)臉書貌似對(duì)用戶沒有發(fā)言的內(nèi)容也表示出濃厚的興趣。
The company recently conducted a study to find out how often members censor themselves.
這家公司最近進(jìn)行了一項(xiàng)研究，旨在找出用戶對(duì)自己發(fā)言內(nèi)容的刪改情況的頻率。
They didn't read messages or log keystrokes.
他們并沒有閱讀信息本身內(nèi)容或者追蹤鍵盤按鍵的使用頻率。
Instead Facebook considered a post or comment self-censored if it took more than 10 minutes to write and was at least five characters long.
臉書公司采用的是對(duì)一則耗時(shí)超過(guò)10分鐘或者至少有5個(gè)字符長(zhǎng)的貼子或評(píng)論內(nèi)容的自審情況進(jìn)行考察。
Turns out, of the 3.9 million members studied 71 percent censor themselves.
結(jié)果顯示，被調(diào)查的390萬(wàn)用戶中有71%的人會(huì)審查自己發(fā)布的內(nèi)容。
Other key findings: posts are censored more frequently than comments.
還有其它的情況：那就是用戶們對(duì)帖子的審查情況比評(píng)論更頻繁。
Males are more likely to censor their posts.
男性更喜歡檢查自己的帖子內(nèi)容。
And people are more likely to censor themselves when they're not sure who's reading their message.
而人們對(duì)在不知道誰(shuí)會(huì)看自己的帖子的情況下更喜歡檢查自己要發(fā)布的帖子內(nèi)容。
Based on what's in my newsfeed, I only wish that more people filtered their posts.
基于我的頁(yè)面顯示內(nèi)容，我只希望更多的人能篩選一下自己的帖子。
And if Facebook moves ahead with plans to include video ads that automatically start to play, it's going to get even more frustrating to find posts that are worth a read and a response.
如果臉書公司進(jìn)一步在對(duì)包括自動(dòng)播放的視頻廣告的內(nèi)容進(jìn)行類似的調(diào)查關(guān)心的話，它會(huì)發(fā)現(xiàn)值得一讀或回復(fù)的帖子會(huì)少的可憐。
