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Never post anything to social media that you wouldn't want your mother to see.
可決不能在社交媒體上放些讓自己老媽看到的東西。
A pretty good rule of thumb, if you assume a particular post will linger in perpetuity.
如果認為你特別曬出的東西會永久珍藏的話，這可是條經驗之談。
A new app called Snapchat, however, argues that some photos and messages should not stay with us forever.
現在一款叫做snapchat的新應用就主張一些相片或者信息不應該永久保存。
That's why the app lets you set an expiration of up to 10 seconds for shared content after it's viewed.
這個應用會讓你設置分享的內容在被觀賞過最長10秒后就消失得無影無蹤。
The app developers then delete these “snaps” from their servers.
開發這款應用的人在保存期過后就會從服務器中把分享的內容刪除。
Sounds like the perfect app for sexting, although Snapchat's makers insists that's not what it's for.
雖然snapchat的制造商堅持認為這不是他們的初衷和用途，但聽上去確實像是為發布黃色照片內容量身定制的應用。
Anyone who goes that route should know Snapchat is subject to search warrants just like any other site.
任何人如果真的按要求使用，都應該知道snapchat像任何網站一樣是經過授權才能發布。
And they store unopened snaps for 30 days.
并且他們的未公開照片都會保留30天。
Facebook and Google like the app so much they each offered to snatch up Snapchat for billions of dollars.
而這一應用十分討臉書和谷歌的喜愛，他們都想出幾十億美元購買。
Not bad for a two-year-old company with no revenue.
這對一個沒有資金剛剛起步2年的小公司而言其實還不錯。
Snapchat declined both offers.
但Snapchat卻拒絕了這兩家巨頭。
Maybe they want to follow Twitter's path to a big IPO.
也許他們自己想要走推特的老路搞個大型IPO公開上市。
If they're just holding out for more money, they better hope their appeal lasts longer than one of their snaps.
假使只想等更多的錢送上門，他們最好指望人們喜愛這款應用，怎么也得比他們一張照片顯示的時間長一些。
