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If you enjoy sharing all your likes and dislikes on Facebook, you’re definitely not alone: research finds that broadcasting personal opinions gives people the same sense of reward as earning money. The study is in the Proceedings of the National Academy of Sciences.
如果你喜歡在臉譜網(wǎng)（Facebook）上與人分享你的好惡，那顯然你不是一個(gè)在人戰(zhàn)斗，喜歡這口的大有人在。研究發(fā)現(xiàn)，把個(gè)人意見(jiàn)說(shuō)出來(lái)可以讓人具有一種受到獎(jiǎng)賞的感覺(jué)——就像賺了錢(qián)一樣。這項(xiàng)研究發(fā)表在《美國(guó)國(guó)家科學(xué)院院刊》（Proceedings of the National Academy of Sciences）上。
Study subjects had their brains scanned while they either talked about their opinions or judged the beliefs of another. And sharing their own point of view stimulated more activity in the reward-processing parts of the subjects’ brains.
在受試者向他人表達(dá)自己的觀點(diǎn)或?qū)λ说挠^點(diǎn)進(jìn)行判斷的時(shí)候，研究人員分別對(duì)這些受試者的大腦進(jìn)行了掃描。他們發(fā)現(xiàn)，在與人分享自己的觀點(diǎn)時(shí)，受試者大腦中負(fù)責(zé)“獎(jiǎng)賞處理”的部分更加活躍。
In another experiment, participants got to choose among reporting their own opinion, judging someone else's opinion or answering a true or false question. And for each choice, they could earn varying amounts of money.
在另一項(xiàng)實(shí)驗(yàn)中，受試者可以選擇提出自己的觀點(diǎn)，或者選擇對(duì)別人的觀點(diǎn)進(jìn)行評(píng)價(jià)，也可以選擇對(duì)一個(gè)問(wèn)題做出真假判斷。做出不同的選擇，他們可以獲得不同數(shù)量的金錢(qián)。
Rather than maximize their winnings by answering the questions that were worth the most cash, people preferred to talk about themselves—even though they sacrificed an average of 17 percent of their potential earnings to do it. For the participants, sharing personal information was its own reward.
選擇回答問(wèn)題可以獲得最多的現(xiàn)金獎(jiǎng)金，但是人們卻更喜歡談?wù)撟约旱挠^點(diǎn)，即使是犧牲他們平均潛在收益的17％也在所不惜。對(duì)這些受試者而言，與人分享自己的觀點(diǎn)本身就是對(duì)自己的獎(jiǎng)勵(lì)。
Which means that people like comedian Patton Oswalt, who tweets photos of what he's having for lunch, probably feel like a million bucks.
這也就是說(shuō)，人們喜歡喜劇演員頓奧斯瓦爾特——他把午餐照片發(fā)到推特網(wǎng)上——其實(shí)可能喜歡的是百萬(wàn)美元。
注：本文譯文屬可可英語(yǔ)原創(chuàng)，未經(jīng)允許，請(qǐng)勿轉(zhuǎn)載。
