B. 文體
1.可讀性.對象是大學程度的話,用高中的英文就行,不要以為人人都是語言大師.多用短句(15-20字吧), 技術性的字,就更加要簡單易明.
2.注意段落的開頭.一般來說,重要或強調的事情都放在信件或段落的開頭,而句子就放在最尾. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 兩者強調的事情就有分別了.
3.輕重有分. 同等重要的用and來連接,較輕放在次要的句子里.
4.意思轉接詞要留神. 例如: but (相反), therefore (結論), also (增添), for example (闡明). 分不清furthermore和moreover就不要用啦.
5.句子開頭不要含糊不清的主詞. 例子: These decisions have been a big disappointment to the committee members. They have delayed further action. They是指什么呀????開頭少用this, that, it, they, 或 which.
6.修飾詞的位置要小心,例如: He could only reimburse the cost after July 15. 應為 He could reimburse the cost only after July 15.
7.用語要肯定準確.切忌含糊. 例如:The figures show a significant increase.” 怎樣significant呀,大哥? 改為: The figures show an increase of 19%.
8.立場觀點一致. 少用被動語. 例如: Partial data should be submitted by April. 改為: You should submit partial data by April.就很好了.
C. 格調
1.式樣和句子長度不要太單調. 千篇一律的subject-verb-object會悶死人的.有時短句跟著長句可以化解一下.
2.弱軟的詞(e.g. was, were, is, are...)可以加強一點. 例如: Prunton products are highly effective in ... 改為: Prunton products excel in ...就有力很多了.
3.親切,口語化是比較受歡迎! 用賓詞和主動的詞,讓人家受落. 例如: 1. This information will be sincerely appreciated.” 2. We sincerely appreciate your information. 明顯地,我們會喜歡第2句.