21.What is important when entertaining clients?
Types of activities Cost

22.What is important when choosing retail premises to rent?
Location Length of contract

23.What is important when deciding on packaging for products?
Image Production process

24.What is important when selecting staff for promotion?
Attitude to work Current performance

25.What is important when considering a career change?
Future study or training Opportunities for future promotion

26.What is important when planning an advertising campaign?
Market research Selecting appropriate media

27.What is important when choosing transport for a business trip?
Convenience Cost-effectiveness

28.What is important when aiming for promotion?
Quality of performance Company loyalty

29.What is important when exporting goods or services for the first time?
Personal Contacts Professional advice

30.What is important when dealing with complaints from clients?
Offering an apology Suggesting a solution to the problem

31.What is important when setting prices for new products?
Production costs Competitors’ prices

32.What is important when aiming to reduce staff turnover?
Financial incentives Career structure

33. What is important when planning the layout of a new store?
Attractiveness Security of goods

34.What is important when choosing a new sales agent?
Experience of agent Number of contacts

35 What is important when monitoring the quality of service provided?
Feedback from customers Checking sales figures

36: What is important when…?
selecting applicants for a job work experience personal qualities

37: What is important when…?
choosing a new supplier price and discounts reputation

38: What is important when…?
aiming to improve production quality up-to-date equipment staff training

39: what is important when…?
preparing for a job interview studying the job advertisement finding out about the company

40: what is important when…?
deciding whether to attend a conference venue speakers
41: What is important when…?
developing new products market research costs involved