How did you plan to get started?
你是怎么計(jì)劃開始的呢?
Well, my initial idea was to develop the toy and sell the concept to a big toy company.
嗯,我最初的想法是開發(fā)這個(gè)玩具,然后把它賣給一家大玩具公司。
I would then retain the contract to make it and get them to sell it under their brand name.
然后我會(huì)簽下生產(chǎn)合同,讓他們以自己的品牌來銷售。
I didn't know anything about the toy market and thought it'd be better to leave the selling to the experts.
我對(duì)玩具市場(chǎng)一無所知,我想還是把銷售工作留給專家來做比較好。
Did it take long to get a prototype ready?
準(zhǔn)備一個(gè)模型花了很長時(shí)間嗎?
Longer than I'd anticipated. I spent eighteen months refining the straw idea with six lengths of rod connectors before the basic Klikset was ready.
比我預(yù)想的要長。我花了18個(gè)月的時(shí)間,用6個(gè)長度的棒狀連接器完善了吸管的想法,之后Klikset初步形成。
Once I'd decided to go down the path that was it. Nothing was going to stop me.
一旦我決定沿著這條路走下去,就無法改變。沒有什么能阻止我。
If it was a total failure, it would set me back five years financially,but I believed it would catch on eventually.
如果最后徹底失敗,經(jīng)濟(jì)上我要倒退回五年前,但我相信它最終會(huì)流行起來。
So did you go ahead and set up your company then?
那么,當(dāng)時(shí)你打算成立自己的公司了嗎?
I tried to sell it to the big manufacturers, who didn't want to know.
我試著把它賣給那些沒興趣的大制造商。
I decided that as they weren't interested, I would learn their business and do it myself.
我決定,既然他們不感興趣,我要學(xué)習(xí)他們的業(yè)務(wù),自己做。
I researched the toy industry thoroughly. I even applied for jobs in toy shops just so I could go to the interviews and find out more about the business.
我對(duì)玩具業(yè)進(jìn)行了深入的研究。我甚至申請(qǐng)了玩具店的工作,這樣我就可以去參加面試,了解更多關(guān)于玩具店的事情。
I also contacted as many store buyers as possible and asked what kind of toys they were looking for.
我也聯(lián)系了盡可能多的商店買家,詢問他們想要什么樣的玩具。
I got a part time job in a toy factory before setting up Klikset in nineteen ninety-three.
在1993年創(chuàng)建Klikset之前,我在一家玩具廠找到了一份兼職工作。
And was it easy to sell your product?
銷售產(chǎn)品容易嗎?