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So Vincent and Milner, along with the copywriter Eric Grunbaum, began crafting what they dubbed "The Manifesto."
于是，文森特、米爾納以及文案埃里克·格倫鮑姆開始制作喬布斯想要的廣告片，他們稱之為“宣言”。
It would be fast-paced, with vibrant pictures and a thumping beat, and it would proclaim that the iPad was revolutionary.
這部廣告片的節奏很快，激昂的節拍，生動的畫面，它宣告iPad是革命性的產品。
The music they chose was Karen O's pounding refrain from the Yeah Yeah Yeahs' "Gold Lion."
他們選擇的音樂是耶耶耶合唱團女主唱凱倫·歐的一首名為《金獅》的副歌部分，頗具沖擊力。
As the iPad was shown doing magical things, a strong voice declared,
畫面展示出iPad神奇的功能，一個強有力的旁白宣告道：
"iPad is thin. iPad is beautiful. It's crazy powerful. It's magical. It's video, photos.
“iPad很薄，iPad很美。它非常強大，它不可思議。它是視頻，是照片。
More books than you could read in a lifetime. It's already a revolution, and it's only just begun."
能裝下你一輩子都讀不完的書。它已經是一場革命，而一切才剛剛開始。”
Once the Manifesto ads had run their course,
“宣言”廣告片完成后，
the team again tried something softer, shot as day-in-the-life documentaries by the young filmmaker Jessica Sanders.
廣告團隊又嘗試了更為柔和的手法，由年輕導演杰西卡·桑德斯拍攝了一段生活紀錄片。
Jobs liked them -- for a little while.
最初，喬布斯挺喜歡這兩個新廣告。
Then he turned against them for the same reason he had reacted against the original Pottery Barn–style ads.
但沒一會兒，他就開始反對，和他討厭之前陶瓷谷倉式廣告的理由如出一轍。
"Dammit," he shouted, "they look like a Visa commercial, typical ad agency stuff."
“該死，”他大喊道，“這些就跟維薩卡的廣告一樣，典型的廣告公司產品。”
He had been asking for ads that were different and new, but eventually he realized he did not want to stray from what he considered the Apple voice.
他曾要他們做出新穎的廣告，要與眾不同；但最終，他意識到自己不想偏離自己所謂的蘋果的聲音。
For him, that voice had a distinctive set of qualities: simple, declarative, clean.
對喬布斯來說，蘋果的聲音有一系列特質：簡單，千凈，宣告式。
"We went down that lifestyle path, and it seemed to be growing on Steve, and suddenly he said, 'I hate that stuff, it's not Apple,'" recalled Lee Clow.
“我們一直在探討更生活化的廣告方案，而史蒂夫似乎也慢慢產生了興趣，結果突然他又說自己討厭這個東西，它沒有蘋果的感覺。”李·克勞回憶道。
"He told us to get back to the Apple voice. It's a very simple, honest voice."
“他叫我們找回蘋果的聲音，一種非常筒單誠實的聲音。”
And so they went back to a clean white background, with just a close-up showing off all the things that "iPad is..." and could do.
于是，他們又重新采用千凈的白色背景，用一系列特寫鏡頭以及“iPad是...”的短語來展示它的所有屬性和功能。
