評(píng)論
打印
James Vincent had not taken a break in months.
為了做iPad的廣告，詹姆斯·文森特幾個(gè)月都沒(méi)有休息。
So when the iPad finally went on sale and the ads started airing, he drove with his family to the Coachella Music Festival in Palm Springs,
終于，iPad開(kāi)始銷售，廣告也同步播出了，他開(kāi)車帶著家人前往棕櫚泉觀看柯契拉音樂(lè)節(jié)，
which featured some of his favorite bands, including Muse, Faith No More, and Devo. Soon after he arrived, Jobs called.
參加演出的有他最喜歡的樂(lè)隊(duì)，包括繆斯樂(lè)隊(duì)、信仰破滅樂(lè)隊(duì)和退化樂(lè)隊(duì)。他剛到那兒沒(méi)一會(huì)兒，喬布斯的電話就來(lái)了。
"Your commercials suck," he said. "The iPad is revolutionizing the world, and we need something big. You've given me small shit."
“你的廣告爛透了，”他說(shuō)，“iPad正徹底改變世界，我們需要有沖擊力的東西。你這都是小屁玩意兒。”
"Well, what do you want?" Vincent shot back. "You've not been able to tell me what you want."
“好吧，那你想要什么？”文森特回敬道，“你一直都沒(méi)能告訴我你想要什么。”
"I don't know," Jobs said. "You have to bring me something new. Nothing you've shown me is even close."
“我不知道，”喬布斯說(shuō)，“你得給我點(diǎn)新東西。你給我看過(guò)的東西都差得遠(yuǎn)了。”
Vincent argued back and suddenly Jobs went ballistic.
文森特開(kāi)始爭(zhēng)辯起來(lái)，喬布斯突然暴怒。
"He just started screaming at me," Vincent recalled.
文森特回憶說(shuō)，“他開(kāi)始沖我吼叫。”
Vincent could be volatile himself, and the volleys escalated.
文森特也被激怒了，于是兩人的爭(zhēng)吵開(kāi)始升級(jí)。
When Vincent shouted, "You've got to tell me what you want,"
文森特喊道：“你得告訴我你要什么。”
Jobs shot back, "You've got to show me some stuff, and I'll know it when I see it."
喬布斯回道：“你得給我展示一些東西，等我看到我想要的東西就知道是什么了。”
"Oh, great, let me write that on my brief for my creative people: I'll know it when I see it."
“噢，太棒了，讓我把這記下來(lái)，發(fā)給我的創(chuàng)意人員：我看到我想要的東西就知道是什么了。”
Vincent got so frustrated that he slammed his fist into the wall of the house he was renting and put a large dent in it.
為此，文森特非常沮喪，一拳打在了旅館房間的墻壁上，在上面留下了一個(gè)大回痕。
When he finally went outside to his family, sitting by the pool, they looked at him nervously.
當(dāng)他終于走出屋外與家人坐在水池邊時(shí)，他們都很緊張地看著他。
"Are you okay?" his wife finally asked.
他妻子最后開(kāi)口問(wèn)道：“你還好吧？”
