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On one conference call with analysts shortly after Jobs went on leave,
喬布斯病休后不久，在一次跟分析員的電話會(huì)議上，
Cook departed from his unemotional style to give a rousing declaration of why Apple would continue to soar even with Jobs absent:
庫(kù)克一改淡定的風(fēng)格，富有煽動(dòng)性地宣講了為什么即使喬布斯不在，蘋果也會(huì)繼續(xù)髙歌猛進(jìn)：
We believe that we are on the face of the earth to make great products, and that's not changing.
我們相信，我們?cè)诘厍蛏洗嬖诘哪康木褪莿?chuàng)造偉大的產(chǎn)品，這一點(diǎn)不會(huì)改變。
We are constantly focusing on innovating.
我們一直專注于創(chuàng)新。
We believe in the simple not the complex.
我們崇尚簡(jiǎn)約而不是復(fù)雜。
We believe that we need to own and control the primary technologies behind the products that we make,
我們相信我們需要擁有并控制我們制造的產(chǎn)品背后的重要技術(shù)，
and participate only in markets where we can make a significant contribution.
并只參與那些我們可以作出重大貫獻(xiàn)的市場(chǎng)。
We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.
我們相信要對(duì)成千上萬(wàn)的項(xiàng)目說(shuō)不，這樣我們才能真正專注于那些對(duì)我們來(lái)說(shuō)確實(shí)重要和有意義的少數(shù)項(xiàng)目。
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
我們相信團(tuán)隊(duì)間的深度合作和相互啟發(fā)，這讓我們用別人沒(méi)有的方式進(jìn)行創(chuàng)新。
And frankly, we don't settle for anything less than excellence in every group in the company,
坦白地說(shuō)，這家公司的每一個(gè)團(tuán)隊(duì)都在不懈地追求完美，我
and we have the self-honesty to admit when we're wrong and the courage to change.
們能誠(chéng)實(shí)地對(duì)待自己，承認(rèn)錯(cuò)誤，并有勇氣去改變。
And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.
我認(rèn)為，無(wú)論是誰(shuí)在做什么工作，這些價(jià)值已經(jīng)深深地扎根在這家公司，蘋果將表現(xiàn)非凡。
