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The iPod
iPod
The next step for the digital hub strategy was to make a portable music player.
數(shù)字中樞戰(zhàn)略的下一步就是制造一個便攜式音樂播放器。
Jobs realized that Apple had the opportunity to design such a device in tandem with the iTunes software,
喬布斯意識到，蘋果可以設(shè)計一個和iTunes配套的設(shè)備，
allowing it to be simpler.
讓收聽音樂變得更簡單。
Complex tasks could be handled on the computer, easy ones on the device.
由計算機來完成復(fù)雜的任務(wù)，而音樂播放器的功能要筒單。
Thus was born the iPod, the device that would begin the transformation of Apple from being a computer maker into being the world's most valuable company.
iPod因此而誕生了，該設(shè)備使蘋果公司從一家計算機生產(chǎn)商轉(zhuǎn)變成了世界上最有價值的科技公司。
Jobs had a special passion for the project because he loved music.
喬布斯對這個項目懷有特殊的熱情，因為他非常熱愛音樂。
The music players that were already on the market, he told his colleagues, "truly sucked."
他和他的同事們說：“市場上現(xiàn)有的這些音樂播放器實在是太差勁兒了。”
Phil Schiller, Jon Rubinstein, and the rest of the team agreed.
菲爾·席勒、喬恩·魯賓斯坦，以及團隊的其他成員都表示同意。
As they were building iTunes, they spent time with the Rio and other players while merrily trashing them.
在開發(fā)iTunes的時候，他們試用了Rio和其他音樂播放器，然后高興地把它們?nèi)釉谝贿叀?/div>
"We would sit around and say, 'These things really stink,'" Schiller recalled.
“我們坐在一起，討論著這些東西到底有多差勁兒，”席勒回憶道。
"They held about sixteen songs, and you couldn't figure out how to use them."
“它們最多能裝16首歌曲，而且你根本不知道怎么用。”
