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This is my supermarket. Not such a big one. I want to say just a word about salad dressing.
這是我家附近的一個超市。不算很大。我只想說說這里的色拉調(diào)料。
175 salad dressings in my supermarket,
我這家超市有175種各式色拉調(diào)料，
if you don't count the 10 extra-virgin olive oils and 12 balsamic vinegars
還沒算上10種不同牌子的特級初榨橄欖油和12種Balsamic葡萄醋任你選購，
you could buy to make a very large number of your own salad dressings, in the off-chance that none of the 175 the store has on offer suit you.
如果碰巧那175種色拉醬都不和你的口味，你就可以用它們調(diào)出另一大批你自己的色拉醬。
So this is what the supermarket is like.
你看，這就是超級市場的樣子。
And then you go to the consumer electronics store to set up a stereo system -- speakers, CD player, tape player, tuner, amplifier
然后你轉(zhuǎn)身出來到一家家用電器店去配置一套立體音響系統(tǒng)--音箱啦，CD機啦，磁帶機，收音機，放大器，
and in this one single consumer electronics store, there are that many stereo systems.
就這么一家家用電器店里，立體音響系統(tǒng)就多得數(shù)不清。
We can construct six-and-a-half-million different stereo systems out of the components that are on offer in one store.
用這家店的組件你可以配出近650萬種各種組合的立體音響系統(tǒng)來。
You've got to admit that's a lot of choice. In other domains -- the world of communications.
你沒法不承認(rèn)這可是不小的一堆選擇吧。換個行業(yè)，說說通訊。
There was a time, when I was a boy, when you could get any kind of telephone service you wanted, as long as it came from Ma Bell.
我還是孩子那會兒，你要想接通電話服務(wù)，那就得去瑪貝爾公司，只此一家。
You rented your phone. You didn't buy it. One consequence of that, by the way, is that the phone never broke.
你不用買，只需去租一架電話機回來。通常情況是，那電話用到死都不會壞。
And those days are gone. We now have an almost unlimited variety of phones, especially in the world of cell phones.
那種日子早已一去不返了。如今我們幾乎有無窮無盡的電話品種，尤其是手機。
These are cell phones of the future. My favorite is the middle one -- the MP3 player, nose hair trimmer, and creme brulee torch.
這些都是未來的手機。其中我最津津樂道的是中間那款--帶著MP3播放機，鼻毛剪和法式焦糖布丁的噴火槍。
And if by some chance you haven't seen that in your store yet, you can rest assured that one day soon, you will.
如果你還沒在你家旁邊的商店里見過的話，不必?fù)?dān)心，用不了多久你就會看到的。
And what this does is it leads people to walk into their stores asking this question.
這事的結(jié)果是，人們跑到商店里問:
And do you know what the answer to this question now is? The answer is "no."
你們有沒有一款不帶這么多功能的？你想,回答會是什么？回答是“沒有”。
It is not possible to buy a cell phone that doesn't do too much.
如今你已經(jīng)不可能買到一款不干那么多事的手機了。
