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The basis of social interactions might change, too, from a set of commitments founded on trust to calculations of risk and reward derived from the information a computer attaches to someone's face.
社會交往的基礎或許也將改變，從建立在信任基礎上的承諾變成對出自計算機給人臉附加的信息之風險和回報的算計。
Relationships might become more rational, but also more transactional.
關系可能變得更加理性，但是也會變得的更具交易性。
In democracies, at least, legislation can help alter the balance of good and bad outcomes.
在民主國家中，至少立法還能夠幫助改變好壞結果之間的平衡。
European regulators have embedded a set of principles in forthcoming data-protection regulation, decreeing that biometric information, which would include “faceprints”, belongs to its owner and that its use requires consent—so that, in Europe, unlike America, Facebook could not just sell ads to those car-showroom visitors.
歐洲監管者已經在即將到來的數據保護監管中嵌入了一套原則，這套原則規定，會把“臉紋”包括在內的生物數據信息屬于其所有者，并且這些信息的使用需要征得同意——-因此，不同于美國，在歐洲，Facebook不可能向車展游客推送廣告。
Laws against discrimination can be applied to an employer screening candidates' images.
針對歧視的法律可能被應用于篩選屏蔽候選人影像的雇主。
Suppliers of commercial face-recognition systems might submit to audits, to demonstrate that their systems are not propagating bias unintentionally.
商用臉部識別系統的供應商可能屈服于審計，以表明他們的系統沒在無意識地宣揚偏見。
Firms that use such technologies should be held accountable.
使用這類技術的公司應當被追責。
Such rules cannot alter the direction of travel, however.
然而，這類規則不可能改變行進的方向。
Cameras will only become more common with the spread of wearable devices.
隨著可穿戴設備的普及，影像設備只會變得更加常見。
Efforts to bamboozle facial-recognition systems, from sunglasses to make-up, are already being overtaken; research from the University of Cambridge shows that artificial intelligence can reconstruct the facial structures of people in disguise.
從墨鏡到易容等各種欺騙臉部識別系統的嘗試早已被趕超；劍橋大學的研究顯示，人工智能能夠重建偽裝的人臉結構。
Google has explicitly turned its back on matching faces to identities, for fear of its misuse by undemocratic regimes.
由于擔心被非民主政權濫用，Google已經明確地反對讓人臉與身份相匹配。
Other tech firms seem less picky.
其他技術公司似乎沒有這么挑剔。
Amazon and Microsoft are both using their cloud services to offer face recognition; it is central to Facebook's plans.
亞馬遜和微軟都在使用它們的云服務來提供臉部識別；這也是臉書各項計劃的關鍵。
Governments will not want to forgo its benefits.
各國政府不會放棄臉部識別的各種好處。
Change is coming.
改變正在到來。
Face up to it.
面對它吧。
