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Apple Falling
蘋果墜落
For a few years after Jobs was ousted,
在喬布斯出局后的幾年，
Apple was able to coast comfortably with a high profit margin based on its temporary dominance in desktop publishing.
蘋果公司由于暫時統(tǒng)領桌面排版系統(tǒng)，還可以舒服地享受很髙的利潤率。
Feeling like a genius back in 1987, John Sculley had made a series of proclamations that nowadays sound embarrassing.
當時自我感覺有如天才的約翰·斯卡利，于1987年發(fā)表了一系列今天看起來頗為尷尬的宣言。
Jobs wanted Apple "to become a wonderful consumer products company," Sculley wrote.
喬布斯希望蘋果“成為一家出色的消費品公司”，斯卡利寫道，
"This was a lunatic plan. Apple would never be a consumer products company.
“這是個愚蠢的計劃。蘋果永遠不會是一家消費品公司。
We couldn't bend reality to all our dreams of changing the world.
我們不能因為我們改變世界的夢想就扭曲現實。
High tech could not be designed and sold as a consumer product."
高科技不能作為消費品去設計和銷售。”
Jobs was appalled, and he became angry and contemptuous as Sculley presided over a steady decline in market share for Apple in the early 1990s.
喬布斯格外震驚，20世紀90年代初，蘋果在斯卡利的領導下市場份額和收入持續(xù)下降，他對斯卡利的憤怒和蔑視也與日俱增。
"Sculley destroyed Apple by bringing in corrupt people and corrupt values," Jobs later lamented.
“斯卡利引進下三濫的人和下三濫的價值觀，把蘋果給毀了。”喬布斯后來悲嘆，
"They cared about making money—for themselves mainly, and also for Apple—rather than making great products."
“他們只在乎如何賺錢--主要為他們自己，同時也為蘋果--而不在乎如何制造出色的產品。”
He felt that Sculley's drive for profits came at the expense of gaining market share.
喬布斯感覺斯卡利對利潤的追逐是以犧性市場份額為代價的。
"Macintosh lost to Microsoft because Sculley insisted on milking all the profits he could get rather than improving the product and making it affordable."
“麥金塔之所以輸給微軟，是因為斯卡利堅持榨取每一分利潤，而不是努力改進產品和降低價格。”
As a result, the profits eventually disappeared.
結果就是，這些利潤最終消失了。
It had taken Microsoft a few years to replicate Macintosh's graphical user interface,
微軟用了幾年時間模仿麥金塔的圖形用戶界面，
but by 1990 it had come out with Windows 3.0, which began the company's march to dominance in the desktop market.
到1990年就已經推出了Windows 3.0系統(tǒng)，從此走上了統(tǒng)領臺式電腦市場的征途。
