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We were asked to design an identity for Casa da Musica, the Rem Koolhaas-built music center in Porto, in Portugal.
音樂之家曾請我們設計標志，就是那個由Rem Koolhaas設計建造的音樂中心，在葡萄牙的波爾圖。
And even though I desired to do an identity that doesn't use the architecture, I failed at that.
盡管我想要把這個標志設計得與建筑物造型沒關，結果卻沒有成功。
And mostly also because I realized out of a Rem Koolhaas presentation to the city of Porto,
一個主要原因是因為Rem Koolhaas給波爾圖市做的一場簡報，
where he talked about a conglomeration of various layers of meaning.
他說到要把多層含意交織在一起。
Which I understood after I translated it from architecture speech in to regular English, basically as logo making.
我起先沒有明白，直至我把他的建筑設計語言翻成一般英語去理解，基本上建筑設計就是標志設計。
And I understood that the building itself was a logo.
我才明白，那建筑本身就是一個標志。
So then it became quite easy.
事情由此變得十分容易。
We put a mask on it, looked at it deep down in the ground, checked it out from all sides, west, north, south, east, top and bottom.
我們在建筑上蒙了個罩子，從遠遠的地面查看，從各個角度查看，西、北、南、東、從上到下。
Colored them in a very particular way by having a friend of mine write a piece of software, the Casa da Musica Logo Generator.
用非常特殊的方式著色，讓我的一個朋友寫了個軟件，叫音樂之家標志生成器。
That's connected to a scanner. You put any image in there, like that Beethoven image.
把它連接到掃描儀。把任何圖像放上，例如貝多芬像。
And the software, in a second, will give you the Casa da Musica Beethoven logo.
軟件可以立即給你音樂之家貝多芬標志。
Which, when you actually have to design a Beethoven poster, comes in handy,
當你想設計一個有貝多芬像的海報，那軟件很有用，
because the visual information of the logo and the actual poster is exactly the same.
因為標志的視覺元素和海報是完全一樣的。
