原味人文風情：

In a Moment of Vision...

The enhanced trousers are soon in high demand. In order to take out a patent on the highly successful riveted pant, Davis needs a business partner. He approaches the supplier of his cloth, a dry goods merchant by the name of Levi Strauss. Strauss and Davis begin manufacturing pants out of denim and continue to modify the design to accommodate their customers. It is rumored that the removal of the crotch rivet was due to a complaint from the miners that squatting too near a campfire in their typical "underwear-free fashion" could be painful.

Jeans continued to be modified and diversified over the years, eventually becoming an everyday fashion item for both work and play by the 1960s. Today, 96 percent of American consumers own at least one, if not many, pairs of jeans.