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Since 1937, Disney has made most of its money selling princesses to girls.
從1937年開始，迪士尼就通過向女孩兒們出售公主玩偶賺錢。
It's made a huge chunk of its money.
他們為此大賺了一筆。
Unless, of course, the princess your daughter is interested in, as my daughter is, is this one.
當然，除非你的女兒和我的女兒一樣，喜歡這樣的角色。
See, in 2012, Disney purchased LucasFilm for the sum of four billion dollars,
看看吧，在2012年，迪斯尼總共花了40億美元收購盧卡斯影業，
and immediately they flooded the Disney stores with Han Solo and Obi-Wan Kenobi, with Darth Vader and Luke Skywalker and Yoda and not Princess Leia.
之后漢索羅，歐比旺·肯諾比，達斯·維德，盧克·天行者和尤達，就迅速占據了迪斯尼商店，但卻沒有萊婭公主。
Why? Because this princess messes up the public pedagogy for these princesses.
為什么？因為這名公主會擾亂我們對這些公主的公共認知。
So Disney did not put Princess Leia merchandise in the store,
所以迪斯尼并沒有把萊婭公主商品化。
and when people went to Disney and said, "Hey, where's all the Princess Leia stuff?"
當人們跑到迪斯尼并詢問，“嘿，萊婭公主的商品在哪兒呢？”
Disney said, "We have no intention of putting Princess Leia merchandise in the store."
迪斯尼回答：“我們并不打算提供萊婭公主的周邊商品。”
And fans were angry and they took to Twitter with the hashtag #WeWantLeia.
所以粉絲們很生氣，他們在Twitter上發起了標簽，＃我們想要萊婭。
And Disney said, "Wait, that's not what we meant.
然后迪斯尼回復，“等一下，那不是我們的本意。
What we meant was, we don't have any Princess Leia merchandise yet, but we will."
我們的意思是，我們目前還沒有萊婭公主的相關商品，但我們會有的。”
And that was in 2012, and it is 2015, and if you go to the Disney Store, as I recently have,
那是在2012年的事了，到了2015年，如果你像我一樣，最近去過迪斯尼商店，
and look for Princess Leia merchandise, do you know how many Princess Leia items there are in the Disney Store?
尋找萊婭公主的相關商品，你猜商店里有多少關于她的商品？
Zero, because Disney has no intention of putting Princess Leia in the store.
一件都沒有，因為迪斯尼從來就不打算把萊婭公主放進商店。
And we shouldn't be surprised because we found out that was their policy
我們不應該為此感到奇怪，因為那其實是他們在2009年，
when they bought Marvel in 2009 for the sum of 4.5 billion dollars.
總共花了45億美金收購漫威的時候就定好的政策。
Because when you make a lot of money selling princesses to girls, you also kind of want to make money from boys.
因為之前通過向女孩們頃售公主玩偶賺了一大筆，他們也想從男孩兒那掙點錢。
And so what better to sell boys than superheroes?
有什么比超級英雄更適合男孩們的嗎？
So now Disney had access to Captain America and to Thor, The Incredible Hulk,
所以迪斯尼就有了美國隊長，雷神，綠巨人，
and they had access even to a group of superheroes no one had ever even heard of.
他們甚至還擁有了一批我們沒人聽說過的超級英雄。
