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Today, more than at anytime during my lifetime, people can sense when someone is not being authentic. One of the primary reasons is because people today are less trusting. Not only are we less trusting as a society, we are more discerning as individuals because of our accumulated negative experiences. Our internal integrity meter, that tells us if someone is being fake or real, is very sensitive.
今天的時代比以往任何時候都對真誠敏感。其中一個主要原因是當今的人們缺乏信任。這不僅從整個社會層面上來說是如此，而且個人在經歷了許許多多缺乏信任和真誠后，對這一問題更加深有感觸。我們內心對真誠的衡量標準讓我們對虛假或是真實變得非常敏感。
Over the last three years, most of us have had our teeth kicked in. Because of Wall Street’s greed and our government’s lack of oversight, our home values have plummeted, our investment portfolios have tanked, and millions of people have lost their jobs.
過去三年，我們大多數人都有過痛苦的經歷。由于資本家的貪婪和政府缺乏監督，導致我們的房屋價值暴跌，我們的投資組合陷入困境，數百萬人失去了工作。
This has given all of us a greater sense of who can and who cannot be trusted. We immediately perceive when people are focused on their best interests and not ours. We discern when someone is trying to pull something over our eyes with their sales pitch. Bottom line—we can tell when someone is not being real or authentic with us.
這讓大家對于誰能信誰不能信更加心中有數。當人們把精力放在自己最感興趣的事情而不是我們身上時，我們能立馬感知到；一遇到銷售員就知道他們會運用 他們的銷售口才推銷產品。結果就是——我們能一眼看出別人真心與否。
What Authenticity Is Not
真誠不是這樣的
Being authentic is not akin to “that’s just who I am.” It is not a free pass to interrupt people, demand your own way, or disregard the use of discretion because that’s how you really are deep down inside. It does not mean you can dress like a bum, tell people how you really feel about them or not be friendly over the phone because you are just being you.
真誠并不是“本來的面目”。不要因為說這就是我的本性所在而隨意打斷別人說話，以自己的方式行事，不讓別人有自己的判斷；這也并不意味著你可以不修邊幅，想什么說什么或者在電話里很不友好。
If anything, your desire to be authentic should be all the more reason to rid yourself of the behaviors that others would find unattractive or offensive and instead work towards becoming the best you can be.
如果你想表現出真誠，就更應該改掉那些不受別人歡迎的冒犯性舉動，努力展現出自己最好的一面。
