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It's the ability to sell—therefore to communicate to another human being, be it a customer, employee, boss, spouse, or child—that is the base skill of personal success.
銷售技能是個人成功的基本技能，它涉及與其他人的交往，包括與顧客、雇員、老板、配偶和孩子。
It is communication skills such as writing, speaking, and negotiating that are crucial to a life of success.
而溝通能力，如書面表達、口頭表達及談判能力等對一個人的成功來說更是至關重要。
It's a skill that I work on constantly, attending courses or buying educational tapes to expand my knowledge.
我就是通過學習各種課程、聽教學磁帶等來擴展知識并不斷提高自己的這一技能的。
Rich dad encouraged Mike and me to know a little about a lot.
富爸爸鼓勵我和邁克多去涉獵一些東西。
He encouraged us to work with people smarter than we were and to bring smart people together to work as a team.
他鼓勵我們去和比我們更精明的人一起工作，并把他們組成一個團隊。
Today it would be called a synergy of professional specialities.
現在把這種做法稱為專家組合。
Today, I meet ex-schoolteachers earning hundreds of thousands of dollars a year.
今天，我看到一些曾當過老師的人現在每年能掙數十萬美元。
They earn that much because they have specialized skills in their field as well as other skills.
他們掙這么多錢是因為他們不僅擁有教育方面的專業技能，還擁有其他方面的特長。
They can teach, as well as sell and market. I know of no other skills to be more important than selling as well as marketing.
他們既能教書，也能做銷售和市場營銷。我還不知道有比銷售和市場營銷更重要的技能。
The skills of selling and marketing are difficult for most people, primarily due to their fear of rejection.
但要掌握它們對大部分人來說是很困難的，這主要是因為他們害怕被拒絕。
The better you are at communicating, negotiating, and handling your fear of rejection, the easier life is.
所以，你在處理人際關系、商務談判和被拒絕時的恐懼心理等方面做得越好，生活就會越輕松。
Just as I advised that newspaper writer who wanted to become a best-selling author, I advise anyone else today.
就像我對那位想成為“暢銷書作家”的女記者所建議的一樣，我今天也給所有人這個建議。
Being technically specialized has its strengths as well as its weaknesses.
精通專業技能既是優勢也是弱點。
I have friends who are geniuses, but they cannot communicate effectively with other human beings and as a result, their earnings are pitiful.
我有許多朋友，他們非常有天賦，但不善于與其他人交流，結果他們的收入少得可憐。
I advise them to just spend a year learning to sell.
我建議他們用一年時間來學銷售。
And even if they earn nothing, their communication skills will improve. And that is priceless.
即使掙不到什么錢，可他們處理人際關系的能力會大大提高，這種能力是無價的。
