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Later this year or by the start of 2017, McDonald's plans to launch a rewards program for all of its Big Mac lovers.
今年年末或明年年初，麥當勞計劃啟動“麥迷”回饋計劃。
"We're working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace," said Mike Andres, president of McDonald's USA.
據美國麥當勞業務總裁麥克·安德烈斯表示：“我們正在計劃”顧客忠誠項目”，它與現代市場運作方式無異。”
The loyalty program will most likely be point-based, with points expiring after a certain period of time, encouraging more frequent trips to McDonald's.
項目極有可能采用計分積點制，時間節點積分到期，此舉將鼓勵“麥迷”經?；仡?。
譯文屬可可英語創，未經允許，不得轉載。
