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科技動態:賣房前要先虛擬裝修

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Despite a tony address and priceless views, this one bedroom condo on Manhattan Sea's side was not getting much traffic when it went on sale this summer. Things changed when the empty apartment got a digital makeover. There are now several offers close to the asking price over a million dollars, according to Broker Arehocarf, a house debt property.

雖然地處繁華地段,周圍風景秀麗,這間曼哈頓海邊一室一廳的公寓在今年夏天卻賣不出去。但當這間公寓有了電子裝飾后,事情很快有了改觀。房產公司的Broker Arehocarf表示,已經有幾家買主給出了上百萬的價格。

The owner of this apartment doesn't live here. She is living in the Middle West right now, so for her to coordinate bringing furniture and the stage and meet with him and pick things out, it just, it becomes very very complicated. So this is a low cost but also sort of like a low hassle alternative.

這間公寓的主人并不住在這里。她現在住在美國中西部,所以對她來說,千辛萬苦地把家具搬上來給買家看,等賣出去了再幾經周折地把家具搬走,實在是太麻煩了。因此,這間公寓價格低廉,但這間空空蕩蕩的房子也很難賣。

So for example, the empty one bedroom looks quite small in this photo, but when furnished digitally, looks much more inviting. Huss Stand says web traffics up at least 20% on listings with virtual staging.

因此我們就使用到了電子裝飾。這間一室的公寓在照片上看上去很小,但當你裝飾上電子家具的時候,這間公寓看上去就很吸引人了。Huss Stand表示,裝飾后,這間公寓的網上瀏覽量提升了20%。

We have sort of a module that the brokers can go in, and fill out, you know, what's her furniture they want, the clolor, accessories, wood panel, etc. And we have all different sorts of like, stylistic selections that we can choose from.

我們有模塊供地產經紀人選擇,他想要什么樣的家具,顏色,裝飾物,木質門框等都可自由選擇。我們有各種不同的模塊可以選擇。

Real staging is expensive, often costing thousands of dollars. Companies like Virtual Staging Solutions.com offer their services for just a couple hundred dollars. And with the real estate market still suffering, business is growing, cofounder Denies Miler:

真正要裝飾一間公寓價格昂貴,通常會花費幾千美金。像Solutions.com這樣的公司提供虛擬裝飾只要幾百美金就行了。因此,盡管房地產市場疲軟,但這里的房子還是賣得很好。虛擬裝飾的創始人Denies Miler說到:

Right now we actually start to getting into our developers. We are saving them literally thousands, because they don't have them stage all these apartments that they have in the large complexes, and we are saving them quite a bit dollars because we are showing living spaces whether it be for a single person or a family, we do every type of demographic.

現在,我們的業務正在拓展中。事實上,我們為賣主節省了幾千元,因為賣家不用將要賣的房子重新裝修裝飾,我們為賣家節省了金錢,同時很好地向買家展示了房子的生活空間,不管是單人的買家還是一家三口的買家,我們的虛擬裝飾都能滿足他們的要求。

Virtual staging is still a relatively new tool for the real estate business, but if it continues to deliver results, it could become a standard way to make buyers feel more at home.

虛擬裝飾在房地產業中仍然是新興手段。但如果虛擬裝飾持續為房地產經紀人帶來生意,它將成為讓買家滿意的必要流程。

Bobbi Rebell Reuters.

Bobbi Rebell,路透社消息。

注:本篇文章英文來自普特論壇,譯文屬可可英語原創,未經允許,請勿轉載。

重點單詞   查看全部解釋    
property ['prɔpəti]

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n. 財產,所有物,性質,地產,道具

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broker ['brəukə]

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n. 經紀人
vt. 安排,協商(協議的細節,

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address [ə'dres]

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n. 住址,致詞,講話,談吐,(處理問題的)技巧

 
alternative [ɔ:l'tə:nətiv]

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adj. 兩者擇一的; 供選擇的; 非主流的

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estate [is'teit]

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n. 財產,房地產,狀態,遺產

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complicated ['kɔmplikeitid]

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adj. 復雜的,難懂的
動詞complica

 
coordinate [kəu'ɔ:dneit,kəu'ɔ:dnit]

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n. 同等的人物; (色調,圖案,樣式等)配套服裝

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demographic [.di:mə'græfik]

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adj. 人口統計學的

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inviting [in'vaitiŋ]

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adj. 吸引人的,誘人的 動詞invite的現在分詞

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