Influence 影響力
內容概要
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
講解
逐句對照
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
多學一點
persuasion 說服，說服力
persuade
persuade sb. to do sth.
I wish you could persuade him to think it over.
persuade sb. into doing sth.
urge 催促，慫恿
urge sb. to do sth.
He urged her to rest.
urgency 催促 / 緊急，緊急的事
It's a letter of great urgency.
emergency 緊急
emergency door 緊急出口
In an emergency, call 911.
music
關鍵詞
scarce cookies 稀有餅干
luncheon technique 午宴技巧
compliance practitioners 順從從業者
reciprocation rule 互換規則
social proof 社會證據
compliance tactics 順從戰術
shortcut response 捷徑反應
compliance professionals 順從專業人士
scarcity pressures 不足而導致的壓力
liking rule 愛好原則
initial favor 最初的好感
reciprocity rule 互惠原則
social evidence 社會證據
scarcity principle 稀缺原則
smaller request 更小的請求
trigger features 扳機特征
psychological reactance 心理上的電抗
automatic influence 自動影響力
suicide stories 自殺故事
contrast principle 對照原則
canned laughter 刻板的笑聲
association principle 聯合原則
多學一點
suicide 自殺
commit suicide
cide 殺者，殺滅劑
insecticide
insect 昆蟲
insecticide 殺蟲劑
種族滅絕 genocide
music
精彩點評
Your Secret Weapon（ Melody X）
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
講解
逐句對照
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
多學一點
base on 基于，建立在…的基礎上
His opinion is based on the fact.
base sth. on sth.
He based his opinion on the fact.
base 基礎
basis
base
the base of the mountain
basis
the basis of your opinion
music
Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
講解
逐句對照
Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
music
原音重現
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
Your Secret Weapon（Melody X）
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
中國人民大學出版社
出版日期：2006-5
頁數：353