【Business notes】

在這一章節當中，Nellie, Andrea和Maria討論了如何在顧客群中提高自己的品牌效應。他們提到的主要方法是通過新聞發布會，競標，廣播和電視等。

Here are a few other advertising terms you may or may not know:
下面這些是你需要知道的一些廣告術語：

Direct marketing（直接營銷） involves targeting groups of consumers with such things as direct mail, email marketing and telesales. These can often be perceived negatively by consumers and are sometimes referred to as junk mail and spam.

The TV commercial（電視廣告） is generally considered the most effective mass-market advertising format.

Covert advertising（隱形廣告） is when a product or brand is embedded in entertainment and media. For example, in the movie Minority Report, Tom Cruise uses a Nokia phone.

Outdoor advertising（街頭/室外廣告） is considered a glance medium as it typically only draws 2-3 seconds of a person’s time.

Viral marketing（病毒式營銷） is the online equivalent of word-of-mouth and promotions may take the form of video clips, or interactive Flash games that take advantage of existing social-networks to market the product.