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【Glossary】
1.billboard (noun) - a large board on which advertisements, posters are displayed n. 廣告牌
如：Large billboards have disfigured the scenery.
大型告示板已破壞了景色。
2.campaign (noun) - a planned set of activities which are carried out over a period of time to achieve a particular aim n. 運(yùn)動(dòng)，活動(dòng)，戰(zhàn)役，競(jìng)選運(yùn)動(dòng)
如：The new managing director will act as spearhead of the campaign.
新上任的常務(wù)董事將在這場(chǎng)運(yùn)動(dòng)中掛帥。
3.in the main (phrase) - in general 基本上，大體上
如：The result be, in the main, satisfactory.
結(jié)果基本上是令人滿(mǎn)意的。
4.rep (noun) - short for 'representative' 代表，代理人
5.head start (noun) - if you have a head start, you have an advantage over other people in something like a competition or race. 領(lǐng)先
如：Joe has a head start. He began to study earlier than we did.
喬搶先了一步，他在我們開(kāi)始之前就已準(zhǔn)備功課了。
6.well-disposed (adjective) - if you are well-disposed to a plan or activity, you are likely to support it. adj. 很有好感的，性情好的，懷好意的，同情的
如：She seemed well disposed towards us.
她看來(lái)對(duì)我們頗有好感。
7.capitalise on sth (phrasal verb) - to use a situation to gain some advantage for yourself 利用
8.out of the box (phrase) - to think out of the box is to think differently and creatively. 破格思維
9.tie-in with (phrase) - to get a tie-in with something or to tie in with something is to plan an event or activity so that it is compatible with another. 搭賣(mài)
10.home in on sth (phrasal verb) - to give all the attention to something 向……聚集
11.brand awareness (noun) - it is a marketing concept which refers to the likelihood that customers realise the existence of a company's product or service. 商標(biāo)意識(shí)
12.commercial (noun) - an advertisement that is broadcast on television or radio 廣告
13.OB - short for 'Outside Broadcasting', it is a term mostly used in the UK. Outside Broadcasting refers to the production of television or radio programmes from a mobile television studio. 實(shí)況轉(zhuǎn)播
14.cameraman (noun) - a person who operates a camera for television or film making n. 攝影師
15.round-up (noun) - a round-up of news is a summary of the main events that have happened n. 綜合消息，聚集
