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鳳翔木版畫吸收了其他省木版畫的優良傳統，又吸取了漢唐壁畫、石刻及古代繡像插圖、秦腔的身段造型，結合民俗需要和人們的審美趣味，再經過歷代藝人不斷加工創造，逐漸形成鳳翔木版畫獨特藝術風格和濃郁的地方特色。它贏得廣大農民的喜愛，成為春節必備的年貨，是百姓不可缺少的精神食糧。
China's Only Artist of Fengxiang Woodblock Printmaking
Welcome to Heartbeat, the show that gets to the centre of China's ever-changing lifestyle, yet still manages to discover the country's rich cultural heritage. I'm your host Jules Page.
On today's program we'll focus on traditional aspects of Chinese culture as well look towards China's future.
We'll meet Tai Liping, who is working hard to revive the traditional craft of woodblock printmaking of Chinese New Year posters.
We'll then speak with an inspirational young woman, 17 year old Li Chuheng, a high school student from Beijing, who recently participated in the Children's Climate Forum, in Copenhagen.
And as China moves from 'Made in China' to 'created in China' we'll provide a glimpse into a 'box shop', a new trend in Chinese design and retail.
In China, there are various Chinese New Year posters, dotted around during the Chinese New Year's celebration. Fengxiang (鳳翔) woodblock printmaking new year posters are among the most distinguished ones. Prosperous in the past, Fengxiang New Year posters were ever at risk of vanishing. It is Tai Liping (邰立平) who manages to revive this traditional folk handicraft through his painstaking efforts.
Today Yingying brings us the story of Tai Liping, China's only artist of Fengxiang practiced in woodblock printmaking of new year's posters.
