媒體優劣


Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.
因為我們的廣告預算有限，我們將購買主要電臺和電視臺的時段，為期一個月。

Lauren: It seems that one month will not be long enough to execute the current campaign.
要完成當前的計劃，一個月的時間可能不夠。

Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.
因為是數碼產品，所以我們可以通過互聯網來繼續完成計劃。用互聯網這種媒體要便宜得多。

Lauren: Have you considered trade publications?
你考慮過行業雜志嗎？

Bill: We have determined this is too costly for our budget.
那樣的話開銷太大，超出了預算。

Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.
我覺得這也許是達到目標的最佳方式。我們也許可以重新評估最初的廣告計劃，調整預算的分配。