新概念英語第三冊課堂筆記 第二十六課
 
Lesson 26 Wanted: a large biscuit tin

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing免費(fèi)的. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long很快, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later一會兒, a man came along with a biscuit which occupied占據(jù) the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of <I>var</I>ious other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.

New words and expressions
influence        影響
pride            驕傲
taste            鑒賞力
exert            施加
subtle            微妙的
advertiser        廣告人
classify        分類
magic            有奇妙作用的
sample            樣品
devise            設(shè)計，想出
capture            吸引
manufacturer    制造商
wheelbarrow    獨(dú)輪手推車
boot            行李箱
ingredient        配料
crane            起重機(jī)，鶴
anticipate        預(yù)期

Notes on the text
l    補(bǔ)充口語習(xí)語
1. cross my heart.說真心話
It crosses my heart.
2. Let’s make up.讓我們和解的
3. I got the runs yesterday.我昨天拉肚子
4. Why not?=Ok為什么不,表肯定
5.

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