評(píng)論
打印
I don’t want to have to choose between Apple and Google only to find out that one emerges as the winner. And then once again I’m stuck with a loser. I want a long term solution. So I cling to my BlackBerry, hoping that a clear choice will emerge.
我不想僅僅在蘋(píng)果和谷歌兩個(gè)牌子中作出選擇，選擇一個(gè)比較流行的然后再 很快又被時(shí)尚拋棄，我想有一個(gè)長(zhǎng)久的解決辦法。所以我現(xiàn)在還在堅(jiān)持使用我的黑 莓手機(jī)，等待著一個(gè)更明朗的手機(jī)流行趨勢(shì)出現(xiàn)。
Am I destined to be a smartphone loser? Should I just kneel down and give my allegiance to the Apple and Google Gods? Could there be someone out there that saves me? Actually, I think there is a savior. An unlikely savior. And it is Microsoft. Yes. Microsoft.
難道我注定成為智能手機(jī)的失敗者？難道我真的要屈服并擁護(hù)蘋(píng)果或者谷歌 的產(chǎn)品?難道沒(méi)有什么可以來(lái)拯救我?事實(shí)上，我相信有解救者,它就是微軟。是的， 微軟。
The people may have given us Windows ME, but really they’re no dummies. They know that 38% of small and medium businesses depend on mobile apps. They know that the mobile app market is estimated to be at $25 billion by 2015. They know there’s a big need for small business apps for these devices. The one thing I’ve learned about Microsoft over the past twenty years: they like money. They’re not going to let this opportunity get away from them. Microsoft just entered into a partnership with Nokia. Supposedly these two companies will be churning out the next generation of cool smartphones designed to really help small business owners like me. Only Microsoft, with its billions in cash and thousands of partners can make this happen. I just hope they do three things for losers like me.
他們提供給我們Windows ME操作系統(tǒng),但他們不是傻瓜。他們了解38%的中小 企業(yè)都依賴(lài)著手機(jī)管理服務(wù)端，他們同樣了解到2015年手機(jī)服務(wù)端的市場(chǎng)市值將達(dá)到250億美元。人們對(duì)小型服務(wù)端有著大量的需求。而過(guò)去的20年中，據(jù)我了解，微軟公司最大的特點(diǎn)就是他們很喜歡錢(qián)，因此他們不會(huì)讓任何搜錢(qián)的機(jī)會(huì)從身邊 溜走。微軟剛剛與諾基亞進(jìn)行合作，試想一下,這兩大巨頭公司將在智能手機(jī)發(fā)展 的下個(gè)時(shí)代聯(lián)袂合作，計(jì)劃設(shè)計(jì)出滿(mǎn)足像我這樣的小客戶(hù)需要的智能手機(jī)。只有有 著幾十億現(xiàn)金和幾千個(gè)合作伙伴的微軟公司才能開(kāi)創(chuàng)智能手機(jī)新的時(shí)代。我只希 望他們能對(duì)像我這樣的失敗者做三件事情。
For starters, I hope Microsoft develops the next smartphone killer app. And I hope that killer app is for making payments. Right now Google is testing an And roid based payment system in San Francisco and New York. Microsoft needs to muscle into this area and take the lead. They’re a software company. They write applications. So please write a killer payment application for the smartphone. Use your power to bring in the major card processors and retailers into the fold. Offer deep discounts for your smartphone customers. Leverage the QR code technology so that I can easily wave my phone over a scanner and buy something. Help me get rid of my credit cards. Integrate9 the data with the popular accounting software used by me and my clients. Payment processing is the application that will set smartphones apart from each other. And the market is like the wild west right now. I want to be able to whip out my phone and pay for my business and personal supplies like a 19th century gunslinger. And have my clients payme in the same manner. I can be a smartphone winner, not a loser. Microsoft can make that happen.
首先,我希望微軟可以在新的智能手機(jī)上開(kāi)發(fā)終結(jié)服務(wù)端。我指的終結(jié)服務(wù)端 是指付款。前不久，谷歌剛在舊金山和紐約測(cè)試了基于安卓系統(tǒng)的付款系統(tǒng)。微軟 需要進(jìn)人該領(lǐng)域并且當(dāng)帶頭人。他們是編寫(xiě)應(yīng)用程序的軟件公司，所以拜托……為 智能手機(jī)編一套終端支付程序。用你們的力量將各種卡的處理和商家的系統(tǒng)進(jìn)行 整合，為智能手機(jī)用戶(hù)提供更多的折扣。運(yùn)用QR二維條碼系統(tǒng)，只要掃描一下我的 手機(jī)就可以買(mǎi)東西，幫助我脫離信用卡的苦海，將所有的信息與我及我的客戶(hù)常用 的財(cái)務(wù)軟件整合起來(lái)。支付處理系統(tǒng)將使微軟的智能手機(jī)與眾不同，脫穎而出。現(xiàn) 在的市場(chǎng)就像是未拓荒的美國(guó)西部一樣。我希望我能像19世紀(jì)的神槍手一樣輕輕 —揮我的手機(jī)，就能支付我所有業(yè)務(wù)的費(fèi)用，而我的客戶(hù)支付給我費(fèi)用時(shí)也一樣。 我可以稱(chēng)為智能手機(jī)的贏(yíng)家，而不是失敗者。微軟會(huì)讓這一切成為現(xiàn)實(shí)的。
The second way Microsoft can make me a winner is by doing what they did so well back in the 90’s. Those were the days when they ruthlessly took over markets, brutally stomping on companies like Netscape, Lotus and WordPerfect. They underpriced and out-developed their rivals. They can do this again in the smartphone market. I don’t want to pay hundreds for a new iPhone. I already pay hundreds every freaking month incell phone bills! I should be given a smartphone. So should my employees. For free. Of course I realize that I Ml be paying for the price of the phone ten times over through a bunch of hidden fees. But hey that’s the cool way to do it. Microsoft and Nokia should change their pricingmodels and make it easier for losers like me to get hold of their new phones. Cheap. They should make these phones available for next to nothing to their vast partner channel too, encouraging them to play and develop new applications.
第二,我希望微軟公司可以像他們20世紀(jì)90年代那樣，瘋狂且毫不留情的占據(jù) 市場(chǎng)，殘酷地將同類(lèi)公司，例如Netscape,Lotus和WordPerfect等都踩在腳下0當(dāng)時(shí)的 微軟通過(guò)打價(jià)格戰(zhàn)，推陳出新戰(zhàn)勝他們的對(duì)手。如今,他們可以在智能手機(jī)市場(chǎng)上 再展宏圖。我不想花幾百美元買(mǎi)新的蘋(píng)果手機(jī),我巳經(jīng)每個(gè)月都交幾百美元的電話(huà) 費(fèi)了。我應(yīng)該得到一部智能手機(jī)，我的員工也一樣。我當(dāng)然知道事實(shí)上我們付的隱 形費(fèi)用10倍于我們的手機(jī)價(jià)格，但是這還是讓我們覺(jué)得很酷。微軟公司和諾基亞應(yīng)該改變他們的價(jià)格模式,使像我一樣的落伍者堅(jiān)決擁護(hù)新手機(jī)。價(jià)廉是一個(gè)很重要 的方面，他們應(yīng)該運(yùn)用他們廣闊的合作渠道，更積極地開(kāi)發(fā)新的軟件。
And these developers should be allowed to do again what they did with Windows: create a new standard. The technology industry exploded because of Windows. Of course there were better operating systems. But Windows was standardized on just about every workstation around. Developers didn’t have to worry about writing different applications for different operating systems. The smartphone industry needs standardization. Today, there are different app versions for the BlackBerry, the Droid, the iPhone and Windows devices. Apple and Google are so territorial6. Right now no one seems to care because apps are just toys. But as these phones grow in importance to the business community, compatibility will be critical. Microsoft can take the lead by making sure their smartphones support applications from any platform. Open it up. Be friends with all! We want the ability to choose the best application around and have it run on our device. We shouldn’t have to worry about whether it’s compatible or not. Is this feasible? Apple makes devices. Google does search. Microsoft you’re a software company. And this is a software issue.
這些曾經(jīng)為Wind麵系統(tǒng)設(shè)置標(biāo)準(zhǔn)的人，也應(yīng)該為手機(jī)程序設(shè)置標(biāo)準(zhǔn)。技術(shù)行 業(yè)之所以會(huì)爆發(fā)就是因?yàn)閃indows系統(tǒng)的出現(xiàn)。當(dāng)然，曾經(jīng)有更好的操作系統(tǒng)，但是 Windows對(duì)每一個(gè)操作設(shè)定了標(biāo)準(zhǔn)。軟件開(kāi)發(fā)者不用為對(duì)不同的操作系統(tǒng)寫(xiě)不同 的軟件而擔(dān)心，智能手機(jī)行業(yè)需要這樣的標(biāo)準(zhǔn)。今天,黑莓,Dried,蘋(píng)果,Windows# 自有各自的服務(wù)端版本。蘋(píng)果與谷歌都有自己的地盤(pán)，目前他們似乎都不擔(dān)心,因 為服務(wù)端就像是玩具。然而隨著手機(jī)在商務(wù)上重要性的增加，兼容性就顯得格外重 要了。微軟可以引領(lǐng)其他品牌,確保他們的智能手機(jī)支持各個(gè)平臺(tái)的軟件使用。說(shuō) 得更形象些，與所有人做朋友！我們想挑選最好的軟件安裝到手機(jī)上，我們不想為 手機(jī)的兼容性而擔(dān)憂(yōu)。這是否可行呢？蘋(píng)果主做機(jī)身,谷歌主做搜索引擎。微軟，你 是一家軟件公司，這些都是軟件問(wèn)題。
I am a BlackBerry loser. But I can one day become a smartphone winner. If Microsoft chooses to be a winner too.
我在選擇黑莓時(shí)失敗了，但是我希望有朝一日我能成為智能手機(jī)的成功選擇 者。如果微軟也選擇成為成功者，我的夢(mèng)想就會(huì)成真的。
