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Intel President Renee James is frank on why the chip-maker didn’t catch onto mobile earlier on.
芯片廠商英特爾（Intel）之前為什么沒能抓住移動革命的機(jī)遇？英特爾總裁詹瑞妮坦率地解釋了背后的原因。
“We were very successful, but success can breed complacency and fear,” explained James in a conversation with Fortune’s Michal Lev-Ram at Brainstorm Tech 2014. Where Intel INTC 0.77% also failed was identifying mobile devices like the iPhone, launched in 2007, as technology good enough for consumers to check email, watch video, perform other general tasks and otherwise enjoy many of the features offered by desktop computers and laptops. Added James: “We didn’t appreciate that the iPhone was the advent of mobile and ultra mobile computing.”
2014年《財富》頭腦風(fēng)暴技術(shù)大會上，在同《財富》米哈爾o列弗的對話中，英特爾總裁詹瑞妮解釋說：“我們那時候非常成功，但成功會滋生自滿和恐懼。”英特爾也沒能意識到，以2007年推出的iPhone為代表的移動設(shè)備技術(shù)足夠出色，足以讓消費(fèi)者查收電子郵件、觀看視頻、執(zhí)行其他常規(guī)任務(wù)以及其他原本只有臺式機(jī)和筆記本電腦才能提供的功能。詹瑞妮補(bǔ)充說：“我們沒有意識到，iPhone標(biāo)志著移動和超移動計算的到來。”
Intel is trying its best to catch up. To that end, the company has announced it wants its mobile chips to power 40 million new tablets shipping this year. That’s an ambitious goal, given the vast majority of current smartphones and tablets – iPhones, iPads and Android devices – already run on parts designed by competition such as Qualcomm and ARM. And few consumers seem to complain about how they perform.
如今，英特爾正全力追趕。為此，這家公司已宣布，希望自己的移動芯片為今年出貨的4000萬臺平板電腦提供動力支持。這個目標(biāo)可謂雄心勃勃，要知道，目前絕大部分智能手機(jī)和平板電腦——iPhone、iPad以及Android設(shè)備—— 已經(jīng)采用了高通（Qualcomm）和ARM等競爭對手設(shè)計的芯片，而且很少有消費(fèi)者抱怨現(xiàn)有芯片性能不佳。
But again, James would argue Intel isn’t too late. “We have had not had the best technology in mobile – we think we do now,” explained James. Intel is focusing on China and other fast-growing markets. This May, it announced an agreement with Chinese mobile chipmaker Rockchip to develop chips together for affordable tablets running off Android.
不過，詹睿妮稱英特爾亡羊補(bǔ)牢為時不晚。她解釋道：“過去，我們的移動芯片技術(shù)算不上最好的，而如今我們掌握了最好的技術(shù)。英特爾正重點(diǎn)瞄準(zhǔn)中國及其他快速增長的市場。今年五月，英特爾宣布與中國移動芯片廠商瑞芯微（Rockchip）達(dá)成協(xié)議，共同開發(fā)適用于平價Android平板設(shè)備的芯片。
If anyone has a good shot at transforming Intel into a serious competitor in mobile, it’s someone like James. James, who became president in May 2013, remains the highest-ranked woman at Intel during its 40-year-plus history. Prior to becoming president, James led Intel’s expansion into developing open-source software and services for enterprise, security and cloud computing. She also was director and COO of Intel’s datacenter services business and served as technical assistant to former Intel CEO Andy Grove for four years. In 2013, James ranked #27 on Fortune’s Most Powerful Women list.
要說誰能令英特爾在移動芯片領(lǐng)域占據(jù)重要位置，詹睿妮可謂是不二人選。在英特爾40多年的歷史中，2013年5月就任總裁的詹睿妮是這家公司迄今為止級別最高的女性員工。擔(dān)任總裁之前，詹睿妮成功帶領(lǐng)英特爾擴(kuò)張了業(yè)務(wù)版圖，開發(fā)開源軟件、企業(yè)級服務(wù)、安全服務(wù)以及云計算服務(wù)。她也是英特爾數(shù)據(jù)中心服務(wù)部門的負(fù)責(zé)人和首席運(yùn)營官，同時還擔(dān)任英特爾前首席執(zhí)行官安迪o格魯夫的技術(shù)助理達(dá)四年之久。2013年，詹睿妮在《財富》最具影響力女性榜單上排名第27位。
