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俄羅斯方塊老當益壯他憑什么火了30年

時間:2014-06-11 12:02:06 來源:財富中文網(wǎng) 編輯:shaun ? 可可英語APP下載 | 可可官方微信:ikekenet

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俄羅斯方塊憑什么火了30年？

One of the world’s first videogames, Tetris, has hit the big three-oh today, and its brand is anything but old school.

位居世界上首批視頻游戲之列的俄羅斯方塊(Tetris)已經(jīng)邁入而立之年，但它的品牌一點也不顯老。

To celebrate, there’s a series of Meet Up events being conducted around the world using the hashtag #WeAllFitTogether. In April, the world’s largest game of Tetris was played on the side of a building at Drexel University using LED lights, breaking a world record.

為了慶祝它的三十歲生日，世界各地正在舉行一系列主題標簽為 #WeAllFitTogether（意為我們嚴絲合縫）的玩家聚會。今年4月份，德雷塞爾大學(xué)(Drexel University)一棟建筑物的外墻在LED燈的幫助下，化身為世界上最大的俄羅斯方塊游戲，規(guī)模打破了世界紀錄。

But what’s kept people swiping and clicking to ensure each row of blocks stays aligned and disappears into the virtual ether since its development in 1984 Soviet Russia? A combination of new platforms and a mesmerizing psychological appeal.

但自從這款游戲于1984年在前蘇聯(lián)誕生以來，究竟是什么讓人們移動手指，不停地點擊，以確保每一行方塊保持一致，然后消失在虛擬以太之中？答案：這是新平臺和令人著迷的心理訴求相結(jié)合的結(jié)果。

Maya Rogers, the CEO of Blue Planet Software, the sole agent of the Tetris brand, said the protection of the game’s core over the last three decades has aided its longevity. “It appeals to people from all ages and all demographics,” she said.

俄羅斯方塊品牌獨家代理商、藍色星球軟件公司(Blue Planet Software)CEO瑪雅o羅杰斯表示，過去三十年來，這款游戲一直精心保護著它的核心玩法，進而成就了長盛不衰的傳奇。她說：“它對所有年齡，所有人群都有吸引力?！?/div>

As mobile and social become two of the largest sources for gaming these days, Tetris isn’t showing any signs of losing its appeal. Currently appearing on over 50 different gaming platforms, from the 1983 Nintendo Entertainment System (NES) to smartphones, Tetris is sold on over 425 million mobile devices. More than 20 billion games of Tetris Battle have been played on Facebook, too.

現(xiàn)如今，雖然移動和社交已經(jīng)成為最大的兩個游戲來源，但俄羅斯方塊的吸引力并沒有顯露出任何衰減跡象。從1983年的任天堂娛樂系統(tǒng)(NES)到智能手機，俄羅斯方塊目前出現(xiàn)在50多種不同的游戲平臺之上，超過4.25億移動設(shè)備用戶購買了這款游戲。Facebook用戶也已經(jīng)玩了超過200億盤俄羅斯方塊對戰(zhàn)版游戲(Tetris Battle)。

Tetris has also had a smooth transition on to mobiles phones and appears inside the top 100 paid applications on the Apple AAPL -0.28% iTunes App store. “We’ve always made sure that we’re on every platform,” said Rogers.

此外，俄羅斯方塊已經(jīng)平穩(wěn)地過渡到了智能手機，目前已躋身蘋果公司(Apple)iTunes應(yīng)用商店付費應(yīng)用排行榜前100名。羅杰斯說：“我們一直確保出現(xiàn)在每一個平臺上面?！?/div>

But there’s something psychologically entrancing about the game, too, that’s kept people hooked through the years. “Play a game of Tetris,” said Rogers, “and satisfy your craving to create order out of chaos.”

但這款游戲也有一種攝人心魄的魅力，讓人們連續(xù)多年不知倦怠地沉溺其中。羅杰斯說：“玩一盤俄羅斯方塊游戲，能夠滿足你在混亂中創(chuàng)造秩序的渴望?！?/div>

One man who’s been able to do that better than anyone else in the world is Jonas Neubauer, the four-time Tetris world champion on the NES gaming system. He’s gone undefeated since the event started in 2010 and doesn’t plan on calling it quits any time soon. “You have to keep going,” he said. “You don’t stop at four.“

當今之世，還沒有出現(xiàn)比喬納斯o紐鮑爾更好的俄羅斯方塊玩家。紐鮑爾四度加冕NES游戲系統(tǒng)俄羅斯方塊世界錦標賽冠軍。自這項賽事于2010年創(chuàng)建以來，他還沒有被擊敗過，而且還沒有退出江湖的打算。他說：“一定得堅持下去，不能滿足于四個冠軍頭銜，”他說。

Neubauer juggles his yearly foray into the competitive world of Tetris with his job as a senior analyst at Saibus Research, an independent research and advisory firm. Although he says his passion for Tetris and his day job don’t have much in common, he does take the time to analyze his game for the sake of improvement.

身為獨立研究和咨詢公司Saibus Research高級分析師，紐鮑爾每年都努力地在競爭激烈的俄羅斯方塊世界和他的工作之間維持一種平衡。雖然他說他對俄羅斯方塊的熱愛和他的日常工作并沒有許多共同點，但為了精益求精，紐鮑爾確實會花一些時間來分析這款游戲。

Tetris, which he’s been playing for nearly his whole life, draws him back for more, year after year. “It’s so pervasive among so many age groups,” he said. “Its simplicity is almost hypnotic.”

他已經(jīng)玩了大半輩子俄羅斯方塊，但年復(fù)一年，這款游戲總是吸引他繼續(xù)玩下去?！八鼈涫懿煌挲g組人群的歡迎，”他說。“它的簡單性幾乎有催眠作用?！?/div>

Plus, there’s the added quality of playing Tetris and never feeling wholly fulfilled. “There’s no correct move that you can make,” said Neubauer. “The quest for the perfect move never ends.”

另外，玩俄羅斯方塊還有額外的特性：你永遠都不會覺得完全滿足。“從來沒有什么正確的步驟，”紐鮑爾說?！皩ν昝啦襟E的追求永遠也不會結(jié)束?！?/div>

Tom Stafford, a professor of cognitive development and psychology at Sheffield University in the U.K., says that Tetris has been around so long because it transports gamers into a different realm when they play. “It’s a world of perpetually generating uncompleted tasks,” he said.

英國謝菲爾德大學(xué)(Sheffield University)認知發(fā)展和心理學(xué)教授湯姆o斯塔福德表示，俄羅斯方塊長盛不衰的原因是，這款游戲能夠把玩家?guī)胍粋€完全不同的領(lǐng)域。他說：“這是一個永遠產(chǎn)生未完成任務(wù)的世界?！?/div>

As he’s said in the past, too, “Tetris is the granddaddy of puzzle games like Candy Crush saga – the things that keep us puzzling away for hours, days and weeks.”

他過去也曾經(jīng)說過：“俄羅斯方塊是《糖果粉碎傳奇》(Candy Crush Saga)這類益智游戲的鼻祖。這些游戲讓我們連續(xù)幾個小時，幾天、甚至幾個星期沉迷其中，不能自拔。”

“Tetris is pure game: there is no benefit to it, nothing to learn, no social or physical consequence,” he added. “It is almost completely pointless, but keeps us coming back for more.”

“俄羅斯方塊是純粹的游戲：玩它沒有什么好處，沒什么可學(xué)，也不會導(dǎo)致社交或身體方面的后果，”他補充說?！八鼛缀跬耆珱]有意義，但就是有一種讓我們流連忘返的牽引力。”

Neuberger, who even appeared in a 2011 documentary, “Ecstasy of Order: The Tetris Masters,” considers the social component of Tetris, although its played individually, a big draw. Growing up, he’d check out forums where people posted their high scores. That raised the stakes and inspired him to do even better. Now, Facebook and other social media allow that score comparison to happen even more easily.

紐鮑爾甚至出現(xiàn)在2011年發(fā)行的紀錄片《秩序的狂喜：俄羅斯方塊大師》(Ecstasy of Order: The Tetris Masters)之中。在他看來，盡管俄羅斯方塊是單人游戲，但它的社交屬性也是一大吸引力。從小到大，他一直在游戲論壇上查看其他人發(fā)布的高分。這提升了玩游戲的利害關(guān)系，并激勵他做得更好?，F(xiàn)在，F(xiàn)acebook和其他社交媒體使得這種分數(shù)比較變得更加容易。

With the chance to kick off a game of Tetris on a Nintendo DS, an Android, an iPad, a PC or countless other devices, a community of players has emerged in full force. “The fact that now anyone can access Tetris and play the same game has exponentially grown our community,” said Rogers. “It has no language, and no cultural barriers.”

如今，任何人都有機會在便攜式任天堂游戲機、安卓系統(tǒng)(Android)、iPad、個人電腦和其他無數(shù)設(shè)備上玩俄羅斯方塊游戲，一個由玩家組成的龐大社區(qū)已經(jīng)強勢涌現(xiàn)。“任何人現(xiàn)在都可以訪問俄羅斯方塊，玩同一款游戲。這個事實促使我們的社區(qū)成倍增長，”羅杰斯說?！八鼪]有語言和文化的障礙?！?/div>

For Neubauer, there’s also the benefit of being a four-time world champion and talking about his achievements with others. “It’s a fun thing to bring up at parties,” he said.

對于紐鮑爾來說，作為四屆世界冠軍還有一個好處就是，可以跟其他人聊自己的成就。他說：“參加聚會的時候聊起這種事很有意思?！?/div>

Going forward for the brand, Rogers remains committed to Tetris’ “core gameplay” and serving a younger audience who may not have played the highly popular 1989 Game Boy version (which the Guinness World Records Gamer’s Edition lists as number six on the top selling video games of all time).

羅杰斯在展望這個品牌的未來時仍然致力于俄羅斯方塊的“核心玩法”，并打算服務(wù)于或許還沒有玩過Game Boy1989版的年輕受眾。根據(jù)吉尼斯世界紀錄玩家版 (Guinness World Records Gamer’s Edition)，這款風(fēng)靡一時的游戲位列史上最暢銷視頻游戲排行榜的第六名。

While Tetris has reached its third decade this year, Rogers says plans are in place for it to continue thriving “way beyond” even the next 30 years.

雖然俄羅斯方塊已經(jīng)度過了30歲生日，但羅杰斯表示，這家公司已經(jīng)制定了計劃，希望這款游戲能夠在下個30年延續(xù)它的輝煌。

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重點單詞		查看全部解釋
champion	['tʃæmpjən]	想一想再看 n. 冠軍，優(yōu)勝者，擁護者，勇士 vt. 保衛(wèi)
community	[kə'mju:niti]	想一想再看 n. 社區(qū)，社會，團體，共同體，公眾，[生]群落	聯(lián)想記憶 X 單詞community 聯(lián)想記憶： commun＝common（adj 公共的）,ity表狀態(tài)－公共狀態(tài)－社區(qū)
core	[kɔ:]	想一想再看 n. 果心，核心，要點 vt. 挖去果核
comparison	[kəm'pærisn]	想一想再看 n. 比較	聯(lián)想記憶 X 單詞comparison 聯(lián)想記憶： com共同+pari平等+son→比較，對照
ecstasy	['ekstəsi]	想一想再看 n. 狂喜，入迷 Ecstasy n	聯(lián)想記憶 X 單詞ecstasy 聯(lián)想記憶： ec出，stasy站一高興得站立出來一狂喜
appeal	[ə'pi:l]	想一想再看 n. 懇求，上訴，吸引力 n. 訴諸裁決	聯(lián)想記憶 X 單詞appeal 聯(lián)想記憶： ap一再，peal＝pull拉－一再拉－吸引
cognitive	['kɔgnitiv]	想一想再看 adj. 認知的，認識的，有認識力的
score	[skɔ:]	想一想再看 n. 得分，刻痕，二十，樂譜 vt. 記分，刻	聯(lián)想記憶 X 單詞score 聯(lián)想記憶： score作為得分大家都很熟，但要記住樂譜的意思。
transition	[træn'ziʃən]	想一想再看 n. 過渡，轉(zhuǎn)變	聯(lián)想記憶 X 單詞transition 聯(lián)想記憶： trans交換+it行走+ion→交換走→過渡，轉(zhuǎn)變
benefit	['benifit]	想一想再看 n. 利益，津貼，保險金，義賣，義演 vt.	聯(lián)想記憶 X 單詞benefit 聯(lián)想記憶： bene好，fit做－做事后的好處