The youngest marketing professor to be hired by a North American B-school, Giesler is known as a dynamic instructor willing to go to extreme lengths to drive a point home, even setting his PhD dissertation on fire as part of one demonstration. The German-born professor eschews textbooks in favor of real-world cases and hands-on experience. He spends summers touring Europe with his band.

吉斯勒是北美商學院聘用的最年輕的市場營銷學教授，也是一位因為充滿活力而為人們所熟知的教師。他愿意竭盡全力，清晰地闡明論點，甚至愿意在課堂演示過程中把自己的博士論文丟進火里。這位出生于德國的教授避免局限于課本，喜愛講述真實的案例和實踐經驗。他夏天常和樂隊一起參加歐洲巡回演出。