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Just days before its product launch event in Spain, China's Huawei is teasing its upcoming wearable device.
就在華為(Huawei)的西班牙產(chǎn)品發(fā)布會(huì)之前幾天，該公司管理人士在微博曬出了即將面世的可穿戴設(shè)備。
Zheng Xiao Yun, who works in one of Huawei's business units, posted two photos of a wristband-like device this week on her page on Sina Weibo, a Twitter-like Chinese microblog site. The light-blue device, worn around the wrist, looks more like Nike's FuelBand, Fitbit and Jawbone Up -- rather than what we would call a smartwatch, like Samsung Electronics' Galaxy Gear.
在華為一個(gè)業(yè)務(wù)部門工作的張曉云（音譯）本周在新浪微博上曬出了一款智能手環(huán)設(shè)備的兩張照片。這款淺藍(lán)色設(shè)備可佩帶在手腕上，看起來(lái)更像耐克(Nike)的FuelBand、Fitbit和Jawbone Up，而不是我們所稱的智能手表，如三星電子(Samsung Electronics)的Galaxy Gear。
Earlier this month, Huawei told The Wall Street Journal that it was planning to unveil a 'smartwatch' at the annual Mobile World Congress trade show in Barcelona, set for Feb. 24-27. Huawei also said that it planned to unveil a new smartphone and two new tablets at the event.
本月早些時(shí)候，華為告訴《華爾街日?qǐng)?bào)》(The Wall Street Journal)，稱其計(jì)劃在巴塞羅那的世界移動(dòng)通訊大會(huì)(Mobile World Congress)上發(fā)布一款智能手表。此次移動(dòng)通訊大會(huì)定于2月24-27日召開。華為還說(shuō)，計(jì)劃在此次大會(huì)上發(fā)布一款新的智能手機(jī)和兩款新的平板電腦。
On the Weibo page, the caption for the first photo read: 'My new toy. Do you like the color?' The next post suggested that the device may have exercise and fitness-monitoring features, like Fitbit and other health-related wearable devices. The device in the photo displayed some numbers, and the caption said: 'This is my best record this week. Sporty people may laugh at me.'
張曉云微博中第一幅照片的附加文字寫道：“我的新玩具，這個(gè)顏色親們喜歡嗎？”另外一張照片則顯示，此款設(shè)備可能具有鍛煉和健康監(jiān)測(cè)功能，就像Fitbit和其他健康類可穿戴設(shè)備。照片中的此款設(shè)備顯示了一些數(shù)字，附加文字是這樣寫的：“本周的最高紀(jì)錄了，讓運(yùn)動(dòng)大咖們見笑了。”
A Huawei spokeswoman declined to confirm whether the device in the photos posted by the executive is what the company is planning to showcase in Barcelona.
華為的一名發(fā)言人沒有證實(shí)照片中的設(shè)備是否就是公司計(jì)劃在巴塞羅那發(fā)布的產(chǎn)品。
Huawei's push into wearable devices comes at a time when the fledgling market is just starting to take off. Other than smartwatches from Samsung, Sony, Pebble and others, there is an increasing number of wristband-like devices that focus on features that allow users to keep track of their physical fitness and health conditions.
華為推進(jìn)可穿戴設(shè)備的開發(fā)正值這個(gè)市場(chǎng)方興未艾之時(shí)。除了三星、索尼(Sony)和Pebble等公司的智能手表之外，還有越來(lái)越多類似腕帶的設(shè)備問(wèn)世，這種設(shè)備主要功能是跟蹤并記錄用戶的身體健康狀況。
Despite the buzz, most consumers still don't see any urgent need to buy another smart device to wear around their wrist, when smartphones apps already offer a broad range of services and content.
盡管商家的宣傳熱鬧非凡，但在智能手機(jī)應(yīng)用可提供各種服務(wù)和內(nèi)容的情況下，多數(shù)消費(fèi)者仍沒有再購(gòu)買一個(gè)智能腕帶設(shè)備的迫切需要。
