評論
打印
Samsung Electronics Co. likes to bring the fight to its rivals: after launching its latest smartphone in iPhone country, the South Korean giant is making space for itself in Finland Nokia Corp.'s NOK1V.HE -0.86% home market.
三星電子(Samsung Electronics Co.)喜歡主動出擊：在iPhone的母國發布其最新款智能手機之后，這家韓國巨頭正在諾基亞(Nokia Corp.)的本土市場開疆拓土。
Samsung, the world’s top smartphone maker by shipments, said it will open a new research and development center in Finland on June 13.
發貨量位居世界智能手機廠商前列的三星說，將于6月13日在芬蘭新開一個研發中心。
“This decision to establish our R&D presence in Northern Europe reflects the importance we place on the European market,” the company said in a statement. The center will be a branch of the Samsung Electronics R&D Institute UK.
三星在一份聲明中說，在北歐建立研發機構的這一決定反映出我們對于歐洲市場的重視。該中心將是三星電子英國研究院(Samsung Electronics R&D Institute UK)的分支。
Samsung didn’t say whether the new center will focus on smartphones, but its inroads into Finland could signal stiffer competition for Nokia. Just on Tuesday, research firm IDC said that Nokia had ceded the top spot in its home market to Samsung in the first quarter, with the Korean company grabbing a 36.1% share compared with Nokia’s 33.6%.
三星沒有說新的中心是否將專注于智能手機，但其入侵芬蘭可能意味著諾基亞將面臨更嚴峻的競爭。就在周二，研究公司IDC說，諾基亞今年一季度已經將其本土市場的榜首位置拱手讓給了三星，三星占據了36.1%的市場份額，諾基亞為33.6%。
Samsung has over 30 R&D centers globally, and it has been seeking to maintain its market lead by spending billions on research and marketing. In the first quarter alone, Samsung spent 3.33 trillion won ($2.94 billion) on R&D, more than double the $1.12 billion that Apple Inc. AAPL +0.80% spent in the same period.
三星在全球擁有超過30個研發中心，也一直試圖通過數十億美元的研發開支保持市場領先地位。僅今年一季度，三星就在研發方面花費了3.33萬億韓圓（合29.4億美元），比蘋果(Apple Inc.)同期的11.2億美元高出一倍以上。
Though R&D spending doesn’t necessarily result in market success, Samsung can put its sizable cash pile to good use against competitors.
雖然研發開支不一定會帶來市場上的成功，但三星可以針對競爭對手，充分利用其規?？捎^的現金儲備。
As Nokia struggles to regain its bearings, sales of the Galaxy S4 put Samsung on track to remain No. 1 in the smartphone market. The company said earlier this month it has shipped more than 10 million units of the Galaxy S4 since the phone hit markets in late April, outpacing sales of previous Galaxy models.
在諾基亞苦苦掙扎、試圖恢復往日地位的同時，三星憑Galaxy S4的銷售繼續穩居智能手機市場龍頭位置。該公司本月早些時候說，其Galaxy S4自4月底上市以來發貨量已經超過1,000萬臺，超過了此前的Galaxy機型的銷售。
